Small Business Marketing Can’t Compete with Politic’s Billions
During a Presidential election year, media outlets benefit from an infusion of ad revenue from politicians and activist groups of all sorts. Obama vs. McCain resulted in $2.4 billion spent on the Presidential race. Trump vs. Clinton saw $1.16 billion spent on the Presidential race and $2.4 billion total.
Starting in the fall, political ads ramp up on TV, radio, social media and more. I recommend that small businesses limit how much they try to compete in this crowded ad marketplace.
While Following a Presidential Election, Customers Might Not Have the Attention to Give Your Small Business
Along with competition for ads, small businesses need to compete for customers’ attention. During a particularly riveting or competitive election season (Sound familiar in 2020?), customers may not have the attention to spare for your products or services.
From October until a week after Election Day, small businesses should avoid making any important announcements, product launches or other revenue-critical campaigns.
In 2020, save your ad budget for the next couple of months and put it towards a truly compelling campaign in early 2021. If you start planning now, you’ll have time to make it your most effective marketing effort yet.
Ready to plan your 2021 marketing calendar? Contact us to get started.