03
Mar
If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win
Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing opportunity for certain brands. Consider these Pinterest user statistics:
- 50% of Pinterest users live outside the US
- 71% of Pinterest users are women
- 40% of US dads use Pinterest
- 80% of US moms use Pinterest
- 50% of US Millennials use Pinterest every month
- 60% of Millennials use Pinterest to discover new products
- 28% of all US social media users are Pinterest users
Certain Industries See Success with Pinterest
In addition to audiences, some industries can drive sufficient website traffic to make Pinterest marketing worthwhile. Check out this chart from GrowthBadger:
Specifically, these three industries gain enough of their website traffic from Pinterest to justify marketing efforts on the platform:
- Food & Recipes: 33.42%
- Fashion & Beauty: 9.57%
- Real Estate: 8.94%
Pinterest is certainly a niche social media platform, but if this niche describes your small business, it’s a place you ought to be!
