Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers
Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids.
Funny Facebook Ads Make Customers Do a Double-Take
As a mom, I regularly see ads on Facebook for Smockingbird. (Frankly, the $35 – $65 price points don’t deliver on the promise of “Classic and Affordable” to me). But I stopped scrolling when I saw this Facebook ad.
Turns out that Smockingbird has a great sense of humor! These slightly risqué adult clothing offerings are perfect for appealing to the ugly-sweater crowd.
Ugly Sweaters are Big Business
There’s a sizable market of adults who enjoy dressing outlandishly and comically around the holidays. Since their 2013 investment from Shark Tank star Robert Herjavec, ugly sweater brand Tipsy Elves has seen $50 million in revenue. This makes Tipsy Elves the third-most successful brand to make a deal on Shark Tank.
Smockingbird is well positioned to capture the interest of adults who seek fun Christmas attire but are growing bored with sweaters and T-shirts. The “adult short-all” might just be the next out-there Christmas craze. One great thing about small businesses is that they can sell to such a select niche and still enjoy a profit.
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