Hulu’s Ad Platform Opens Advertising to the Masses
Advertising alongside popular programs and shows has always seemed out of reach for small business. It was both cost-prohibitive and difficult to reach the niche audience that most small businesses rely on as their customer base.
But Hulu is launching a beta program tailored for small business, and now anyone has the opportunity to advertise on the platform. I celebrate this innovation and the democratization of advertising.
Hulu Advertising Overview
Hulu provides these details about its ad platform:
- Campaigns require a minimum budget of $500
- Audience targeting is offered by geography, viewer interests, gender, age or specific genre
- Ads can be scheduled for specific times and days
Just Because a Small Business Can Advertise on Hulu, Doesn’t Mean it Should
As promising as this new innovation might be, your small business still needs a marketing strategy that justifies this advertising medium. Reporting on the Hulu Ad Platform seems limited to impressions, so tracking results from a Hulu campaign could be tricky.
Want to discuss is Hulu advertising is right for your small business? Contact us.