Small Business Marketing
Way back in 2019, experiential marketing was taking the world by storm. Eventbrite defined it as: “Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as ‘live marketing’ or ‘event marketing experience,’ the idea is to create a memorable…
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Some Common Words Will Get Your Facebook Ad Rejected Automatically Facebook advertising policies comply with the Equal Opportunity Act and Fair Housing Act. The Department of Labor outlines: “Applicants to and employees of most private employers, state and local governments,…
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Popular 26-Year-Old Review Platform Has Long Been Resource for Homeowners Along with a new tagline, Your Home for Everything Home, Angie’s List announced its name change to Angi in March 2021. Check out the intro video: What Will Change for…
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When setting up a new Google Ad Campaign, Google is pretty insistent about adding the display network option to the search network. Reaching more people across three million sites and apps sounds appealing. Why wouldn’t you want to do that?…
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Innovation in the Classic Marketing Medium of Direct Mail Receiving “junk mail” is a professional curiosity for me. Usually, the direct mail I get is uninspiring, but lately, I’ve noticed some distinct innovations. As will all innovation, sometimes the execution…
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Expand the Audience for Your Blog Posts by Sharing on LinkedIn Careful thought, research and writing go into crafting each blog post on your website. An easy way to get “double duty” out of this marketing effort is to share…
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Hiring a Small Business Marketing Consultant? In the world of small business marketing consultants, quality varies widely. I’ve often had the conversation with new clients after they’ve had a bad experience with a competing small business marketing consultant. They share…
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5 Designs Work Together for Important Customer Groups The John M. Lytell Agency, LLC hired Zoo in a Jungle Marketing to design a suite of logos that show the personalized attention clients receive from this Midwest insurance agency. Each of…
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ChipDrop Connects Gardeners Seeking Free Mulch with Arborists. It Seems So Simple. During the course of their work, arborists create massive amounts of wood chips that can be expensive to dispose of. Many gardeners value wood chips to use as…
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Innovation in Vaccine Storage Leads to 30% Growth in Hiring It’s easy to find bad news about small businesses in the midst of the pandemic. But in a press release from the Ohio Bureau of Workers’ Compensation, we learn some…
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