Small Business Marketing
Long Island Watch owner Mark made a surprising announcement one day on his YouTube channel: “Today I will share a short story with you; after being a watch merchant on Amazon for over 14 years, my store has been suspended…
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Web Design Fashions Change for Better or Worse, but Small Business Websites Need to Change with Them It’s critically important to have an easy-to-use website that visitors find intuitive. But it’s just as important that visitors feel your website is…
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Ethical Marketers Will Welcome Changes, Although Inconveniences Might Occur Anyone who posts videos to YouTube will have noticed the recent requirement to mark if your channel and videos are “made for kids.” In an email to creators, YouTube announced on…
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Amazon Sponsored Product Ads Live and Die by Keyword Choices Successfully advertising your book or other product on Amazon requires an excellent understanding of which keywords are profitable– and the will to eliminate keywords that result in clicks but no…
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Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…
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In This Hiring Environment, the Best Job Candidates Won’t Engage with This Awkward Interview Technique One-way video interviews are a new, unfortunate innovation in recruiting. The hiring organization asks applicants to record a video of themselves answering interview questions and…
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The 3 Most Critical Email Marketing Mistakes that Lower Open Rates Email marketing is an effective marketing tool, with 49% of consumers agreeing that they would like to receive a weekly email from their favorite brands and 81% of small…
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Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…
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There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…
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Why “See… You Looked!” Isn’t a Good Argument Advertising is ubiquitous in the American landscape, and most of us instinctively look past it. But occasionally, a small business owner will ask me, “Should we do bench ads?” The Answer is…
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