Small Business Marketing
Understand Your Customers to Reach Them on Facebook Facebook Ad Audiences have a dizzying array of options for reaching users who might be interested in your advertising. It’s easy to select too many options and advertise to users who only…
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Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…
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When you’re optimizing a blog post for search, the first step, of course, is to find a killer keyword. Here’s how to effectively incorporate your SEO keyword into a blog post. How to Include Your SEO Keyword 5 or More…
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Small Business Marketing Can’t Compete with Politic’s Billions During a Presidential election year, media outlets benefit from an infusion of ad revenue from politicians and activist groups of all sorts. Obama vs. McCain resulted in $2.4 billion spent on the…
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News About Your Team Increases Employee Satisfaction and Appeals to Customers Finding and keeping employees continues to be a pressing issue for American small businesses. One of my clients, Grady Veterinary Hospital, goes above and beyond to recognize and appreciate…
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New Website, Logo and Design Details Welcome Library Patrons The Cincinnati & Hamilton County Public Library recently launched an updated website, complete with a new name and beautiful visual brand. The effort is a great example of infusing an organization’s…
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Apple Introduces More Mobile Privacy Choices In June, Apple previewed iOS 14, the operating system that iPhone and iPad users can begin upgrading to this fall. One of the announcements included this controversial bit about user privacy features: “All apps…
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If you’ve decided to focus on Google Ads over SEO for your small business marketing strategy, that doesn’t mean SEO can’t play an important role. These 3 SEO tips will help your Google Ads: Display more frequently Cost less Rank…
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SEO for Organic Search Isn’t as “Free” as People Think In the marketing world, I’ve regularly run across professionals who have an aversion to Google Ads because they cost money. The argument goes, “Why would you pay to show up…
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With New Sales Model and Clever Marketing, Cincinnati Real Estate Firm Seeks to Disrupt How People Buy and Sell Homes Over the last few weeks, I’ve noticed distinctive orange For Sale signs popping up in my neighborhood. Shaped like an…
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