Small Business Marketing
Hiring a Small Business Marketing Consultant? In the world of small business marketing consultants, quality varies widely. I’ve often had the conversation with new clients after they’ve had a bad experience with a competing small business marketing consultant. They share…
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5 Designs Work Together for Important Customer Groups The John M. Lytell Agency, LLC hired Zoo in a Jungle Marketing to design a suite of logos that show the personalized attention clients receive from this Midwest insurance agency. Each of…
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ChipDrop Connects Gardeners Seeking Free Mulch with Arborists. It Seems So Simple. During the course of their work, arborists create massive amounts of wood chips that can be expensive to dispose of. Many gardeners value wood chips to use as…
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Innovation in Vaccine Storage Leads to 30% Growth in Hiring It’s easy to find bad news about small businesses in the midst of the pandemic. But in a press release from the Ohio Bureau of Workers’ Compensation, we learn some…
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Fertility App Flo Apparently Needed to Be Told Health Info Should Be Confidential In a jaw-dropping violation of user privacy, women’s fertility app Flo shared highly personal user information with Facebook, including ovulation dates and period start dates. Even worse,…
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Hulu’s Ad Platform Opens Advertising to the Masses Advertising alongside popular programs and shows has always seemed out of reach for small business. It was both cost-prohibitive and difficult to reach the niche audience that most small businesses rely on…
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A Cautionary Tale for Small Business as Tech Giant Wastes 2/3rds of its Ad Budget Display advertising can be tricky to track and hard to evaluate for performance. In an alarming story that is just breaking now, Uber discovered in…
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When creating next year’s marketing plan, keep these small business marketing trends for 2021 in mind. Most businesses will be glad to put 2020 behind them, so enjoy looking ahead! Small Business Marketing Trend 1: Track ROI Budgets for 2021…
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Amazon’s Marketing Campaign too Clever by Half For three days, the Amazon 2020 toy catalog sat on my dining room table unopened. Finally, at dinner, I ask the kids, “Don’t you want to look at the toy catalog?” “What toy…
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Intuit Shows Customer Intuition in Spots Featuring Cobra Kai Sensei Released in 1984, The Karate Kid opened to critical and audience acclaim, and was “Hollywood’s biggest sleeper hit of the year.” This underdog story follows young Daniel LaRusso as he…
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