Small Business Marketing
Writer’s block isn’t just for book authors these days. Every brand is in the business of creating content, and running out of ideas is one of the top reasons small businesses let their blogging schedule slip. Answer Customer Search Queries…
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Since March 1, Yelp Reports that 55% of Pandemic Business Closures are Permanent Today’s post is a sobering look at Yelp’s Economic Average Report, which uses the platform’s extensive data to reveal trends in small business. The COVID-19 pandemic has…
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Redesigning your small business website is a big project and important for your marketing goals. Before you hire a website designer, make sure you’re satisfied with their answers to these 15 questions: Can you show me examples of websites you’ve…
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Can LinkedIn Audience Expansion Save You Time? The Short Answer is: “Probably Not” The LinkedIn Advertising tool allows advertisers to expand their target audience definition automatically with LinkedIn Audience Expansion, which the company defines as: Audience Expansion allows you, as…
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The #1 Priority for Redesigning Your Business Website is Hiring the Right Web Design Firm Lately, I’ve managed website redesigns for several clients. Some projects went more smoothly than others, and the major determining success factor was how much consideration…
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Google Rewards the Original Content Creator The first time content is published, Google attributes it as original content and credits the first source as more important than any site that republishes it. This is a key element of SEO rankings.…
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The #1 Website Analytics Tracker May Be Turned Off in macOS Big Sur At Apple’s annual Worldwide Developer Conference, sharp-eyed observers noticed that a demo of the Mac browser Safari disabled many website trackers, including Google Analytics. Here’s a screenshot…
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Social Platform Claims LinkedInAudience Network Expands Reach up to 25% Advertising on LinkedIn recently became more accessible for small business marketing budgets, so it’s worthwhile to delve into the intricacies of the ad platform. You may find find LinkedIn ads…
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Place Important SEO Keywords into Your Article Headings Headings are valuable tools in your SEO toolbox. Each page should include the target SEO keyword in one Heading 1 and in at least one Heading 2. You can see an example…
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Being a Pirate is All About Branding Based on the book The Invisible Hook: The Hidden Economics of Pirates comes a new hilarious video on the marketing of piracy. “Branding be bringing in the booty.” P.S. Shoutout to my fellow…
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