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Small Business Marketing Tip: Customers Love Photo Contests

Small Business Marketing Tip: Customers Love Photo Contests

Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…

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Small Business Marketing Tip: Add Animals to Add Interest

Small Business Marketing Tip: Add Animals to Add Interest

Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…

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Cincinnati Optometrist Bucks Somber Marketing Trends Popular During Coronavirus

Cincinnati Optometrist Bucks Somber Marketing Trends Popular During Coronavirus

Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…

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Advertising on LinkedIn Becomes More Accessible

Advertising on LinkedIn Becomes More Accessible

Lowering the Minimum Daily Budget to $10 Makes Marketing on LinkedIn Possible for B2B Small Business As recently as a year ago, LinkedIn Advertising required a minimum daily ad budget of $50/day. Spending $1,500/month on one advertising platform is simply…

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Google Display Ads Can Find You New Customers

Google Display Ads Can Find You New Customers

Small Businesses May Find Their Perfect Audience with Google’s Highly-Detailed Targeting All small businesses should explore the options in Google’s Audiences to see if their perfect potential customers can be reached through Google Display Ads. Here are a few samples…

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Plan Your Marketing Campaigns from Start to Logistics

An Amazing Marketing Idea Isn’t Enough When You Can’t Deliver

Toy Brand LEGO Disappoints Customers with Easter Campaign With stay-at-home guidelines sweeping the United States, LEGO’s “Build a Better Easter Basket” marketing campaign seems to have been more popular than the brand could have ever imagined. Parents viewed LEGO as…

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When Automated Customer Service Hurts the Bottom Line

When Automated Customer Service Hurts the Bottom Line

An Amazon Example for Small Business This morning, I received an email from Amazon’s automated customer support telling me that a product I ordered couldn’t be delivered, and I’d receive a refund. Also, “This email was sent from an email…

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How to Stay Connected with Customers in Troubled Times

How to Stay Connected with Customers in Troubled Times

COVID-19 has most of us at home and wondering how to stay connected. If your business is essential, or you have online operations, here are ways to help customers keep up their spirits. Let’s show compassion for one another during…

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