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Going Out of Business Sale: Email Marketing Edition

Going Out of Business Sale: Email Marketing Edition

Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…

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Why Paid Search is a Good Marketing Investment Right Now

Why Paid Search is a Good Marketing Investment Right Now

Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…

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How to Defeat Writer's Block and Publish Interesting Content for Your Audience

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

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You Can Stop Marketing on Twitter Now - Unless Your Industry is Crypto

You Can Stop Marketing on Twitter Now – Unless Your Industry is Crypto

Twitter Drives Only 0.66% of all Website Visits New research into 3.25 billion website visits by GrowthBadger’s Kyle Byers shows that 6.44% of all web traffic comes from social media platforms like Facebook, Twitter, Reddit, etc. Facebook dominates as a…

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New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but Google Still Outpaces All Social In a survey of 3.25 billion website visits, GrowthBadger’s Kyle Byers discovered that Facebook is far and away the most effective social media platform for…

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Where Does Your Website Traffic Come From? (Hint: It's Not Instagram)

Where Does Your Website Traffic Come From? (Hint: It’s Not Instagram)

Google Drives 8 Times More Traffic than All Social Media Combined In a study of 3.25 billion website visits, Kyle Byers of GrowthBadger uncovered some striking results. Overall, Google search drives 60.68% of website traffic. When you break down the…

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