Small Business Marketing
Innovation in Vaccine Storage Leads to 30% Growth in Hiring It’s easy to find bad news about small businesses in the midst of the pandemic. But in a press release from the Ohio Bureau of Workers’ Compensation, we learn some…
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When creating next year’s marketing plan, keep these small business marketing trends for 2021 in mind. Most businesses will be glad to put 2020 behind them, so enjoy looking ahead! Small Business Marketing Trend 1: Track ROI Budgets for 2021…
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Google Drives 8 Times More Traffic than All Social Media Combined In a study of 3.25 billion website visits, Kyle Byers of GrowthBadger uncovered some striking results. Overall, Google search drives 60.68% of website traffic. When you break down the…
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Owners of start-ups and businesses in their infancy often don’t have the resources to hire a marketing firm or marketing employee. In the beginning, they have to go-it-alone, do tons of research and make costly mistakes. Marketing isn’t easy, but…
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Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…
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Marketing efforts are most successful when you have time to think and plan strategically before implementing them. Last-minute marketing results in inefficiencies, missed deadlines and ineffective messaging. With my clients, we create a marketing calendar to use throughout the year.…
Read MoreA good parody makes the audience somewhat uncomfortable, even as they laugh. The humor has to hit close to home to be truly funny. As you watch “Weird Al” Yankovic’s music video for “Mission Statement,” which buzzwords are a little…
Read MoreAn editorial calendar helps answer the question, “What am I supposed to do next?” It’s a tactical element of your small business marketing plan that lays out the month, quarter or year. With only a few hours of work, you’ll…
Read MoreSome small businesses are lucky enough to not have much direct competition. Maybe they’ve identified a previously-unknown niche. Or maybe they are so dominant in their market that others can’t squeeze in. But not even these small businesses are safe…
Read MoreLet’s say you have a great idea for marketing your small business– building a vibrant Twitter following, partnering with a local civic organization to host community events or offering a compelling referral program to customers. Now what? How do you…
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