Competitors

13 May

Brand Strategy Examples: Better-For-You Snacks & Beverages Go Mainstream

Branding, Competitors, Customers, Marketing PlanningCampaigns, Consumer Trends, Market Trends, Marketing Tips, Small Business Marketing0 Comments

Big Box Retailers Like Sam’s Club Make Space for Healthier Brands Bobo’s, Poppi & OLIPOP Thanks to consumer demand and increasing regulatory pressure, “better-for-you” packaged foods are gaining shelf space across America’s grocery stores. These brand strategy examples show how…

06 Oct

Marketing During Election Season: Save Your Ad Budget

Advertising, Competitors, Marketing Planning, Small BusinessAdvertising, Budget, Campaigns, Planning, Politics0 Comments

Small Business Marketing Can’t Compete with Politic’s Billions During a Presidential election year, media outlets benefit from an infusion of ad revenue from politicians and activist groups of all sorts. Obama vs. McCain resulted in $2.4 billion spent on the…

12 Nov

Why Paid Search is a Good Marketing Investment Right Now

Advertising, Competitors, Google Ads, Marketing Planning, Marketing Theory, Social Media Marketing, Web MarketingCompetition, Google Ads, Marketing Strategy, Marketing tactics, Marketing Tips, Paid Search, Pay Per Click Advertising, Salesforce Research, Social Media0 Comments

Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…

16 Jul

From Businesses to Users, Yelp is Losing its Appeal

Advertising, Branding, Competitors, Customer Experience, Marketing, Philosophy, Social Media Marketing, Web MarketingBranding, Competition, Customer Engagement, Customer Service, Reviews, Sales, Social Media, Yelp0 Comments

Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…

10 May

For Better Marketing, Get to Know Your Customers

Competitors, Customers, Marketing, Marketing Science, PhilosophyCustomers, Demographics, Market Research, Marketing messages, Motivating Customers0 Comments

Marketing can be simply defined as the ways you influence customers to buy from you. And to influence effectively, you should understand your customers. Knowing your customers will help you communicate with them in meaningful ways and choose media channels they…

12 Jan

Are You a Strong Competitor?

Business Plan, Competitors, Customers, Small BusinessBusiness Strategy, Competition, Decision-making, Small Business Marketing Test0 Comments

Some small businesses are lucky enough to not have much direct competition. Maybe they’ve identified a previously-unknown niche. Or maybe they are so dominant in their market that others can’t squeeze in. But not even these small businesses are safe…

22 Sep

Be Comparatively Better and Absolutely More Successful

Competitors, Customer Experience, Marketing TheoryCompetition, Customer Service, Everything is marketing, Motivating Customers0 Comments

Find the Differences that Matter to Beat the Competition Customers will always compare your small business to your competitors. Their frame of reference for evaluating you is often if you are better or worse than what they’ve experienced in the past.…

07 Jul

When Competitors Copy You

Advertising, Competitors, Entrepreneurs, Marketing, Marketing Theory, Small BusinessAdvertising, Cincinnati Magazine, Competition, Marketing Strategy, Paramount Lawn + Landscape0 Comments

If your small business is at the leading edge of your industry, chances are competitors regularly copy everything you do. From innovative products to customer service standards to something as simple as the headline of an advertisement. Here’s one blatant…

31 Mar

What Church Potlucks Taught Me about Marketing

Branding, Competitors, Customer Experience, MarketingBranding, Church, Communication, Everything is marketing, Marketing Metaphors, Motivating Customers1 Comment

There’s a curious phenomenon at church potlucks, which anyone who has cooked for one has witnessed. Simply cooking a dish you know to be delicious is not enough to entice people to eat it. As my mom taught me, you have…

26 Nov

The Great Shrinking Business Model

Business Plan, Competitors, Customer Experience, CustomersBlockbuster, Business Strategy, Creativity, Customers, Planning, Redbox, Small Business Retailing, Start-ups2 Comments

As a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…

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