Customers

How to Stay Connected with Customers in Troubled Times

How to Stay Connected with Customers in Troubled Times

COVID-19 has most of us at home and wondering how to stay connected. If your business is essential, or you have online operations, here are ways to help customers keep up their spirits. Let’s show compassion for one another during…

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How to Deal with Angry Customers

How to Deal with Angry Customers

Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…

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When to Use a Facebook 'Page Likes' Ad Campaign (And When to Stop It)

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

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What to do if spammers give you bad recommendations on Facebook

What to Do if Spammers Give You Fake Recommendations on Facebook

Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…

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Think Like a Minimalist to Get Your Marketing Message Across

I’m helping a client design a consumer rewards program, with the goal of increasing our competitive advantage and attracting new customers.¬†Because the product mix has excellent margins, we can offer a program that provides high value to the customer. To…

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