Small Business Marketing
As US States Solidify Their Summer Re-Opening Plans, Small Businesses Can Look Towards the Future Small businesses have ridden a roller coaster of uncertainty in 2020. Your carefully-laid plans for the year had to be scrapped months ago. Fortunately, we’re…
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Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…
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Lowering the Minimum Daily Budget to $10 Makes Marketing on LinkedIn Possible for B2B Small Business As recently as a year ago, LinkedIn Advertising required a minimum daily ad budget of $50/day. Spending $1,500/month on one advertising platform is simply…
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Don’t Jump Right into Buying Ads! When a small business decides that it’s time to run a marketing campaign, they often want to get started showing ads right away. It could be that there’s an important date or purchasing season…
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How to Create Content When Your Small Business Isn’t Outlandishly Exciting For some small businesses, marketing content efforts are easy. When you sell something customers dream about, like clothing or food, creating content around your products and services is naturally…
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Investing in billboard advertising requires significant budget. Here’s one estimate of what a billboard may cost small businesses: The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas,…
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Small Business Websites Powered by WordPress are a Hacker’s Biggest Target WordPress is a hugely popular platform for small business websites– it’s flexible, customizable and easy to learn. WordPress claims to “power 35% of the Internet.” The platform is also…
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A sample size of one isn’t data, but I can’t be the only tech-savvy person frustrated by the number of apps that are replacing old-fashioned customer loyalty programs. When Box Tops for Education switched from clipping boxes to scanning receipts…
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From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…
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Ethical Marketers Will Welcome Changes, Although Inconveniences Might Occur Anyone who posts videos to YouTube will have noticed the recent requirement to mark if your channel and videos are “made for kids.” In an email to creators, YouTube announced on…
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