Marketing Theory

29 Apr

Coronavirus Canceled Experiential Marketing

Customer Experience, Marketing, Marketing TheoryConsumer Trends, COVID-19, Event Marketing, Experiential Marketing, Market Trends, Small Business Marketing0 Comments

Way back in 2019, experiential marketing was taking the world by storm. Eventbrite defined it as: “Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as ‘live marketing’ or ‘event marketing experience,’ the idea is to create a memorable…

02 Jun

Now’s the Time to Make Your Q3 Marketing Plan

Marketing Planning, Marketing Theory, Small BusinessCampaigns, COVID-19, Marketing Campaign Playbook, Marketing Plan0 Comments

As US States Solidify Their Summer Re-Opening Plans, Small Businesses Can Look Towards the Future Small businesses have ridden a roller coaster of uncertainty in 2020. Your carefully-laid plans for the year had to be scrapped months ago. Fortunately, we’re…

12 May

Small Business Marketing Tip: Add Animals to Add Interest

Advertising, Customer Experience, Marketing, Marketing Science, Marketing TheoryAdvertising, Campaigns, Customer Engagement, Facebook, Marketing Science, Small Business Marketing, Social Media0 Comments

Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…

07 Apr

When Automated Customer Service Hurts the Bottom Line

Amazon Marketing, Customer Experience, Marketing Theory, Relationships, Small BusinessAmazon.com, Automation, Customer Engagement, Customer Loyalty, Customer Service, Small Business Marketing0 Comments

An Amazon Example for Small Business This morning, I received an email from Amazon’s automated customer support telling me that a product I ordered couldn’t be delivered, and I’d receive a refund. Also, “This email was sent from an email…

03 Mar

Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

Advertising, Marketing Theory, Small Business, Social Media Marketing, Web MarketingCustomer Engagement, Customers, Niche Marketing, Pinterest, Small Business Marketing, Social Media0 Comments

If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…

28 Jan

FOMO Follow-Up: It Was an Email Marketing Ploy

Advertising, Customer Experience, Email Marketing, Marketing Theory, PhilosophyEmail Marketing, Going Out of Business Sale, Marketing messages, Marketing tactics, Motivating Customers0 Comments

Before Christmas, a marketing email from Scentmatchers caught my eye. I posted about it in “Going Out of Business Sale: Email Marketing Edition.” In an attempt to inspire FOMO (fear of missing out) in customers, the email includes lines like, “Keep…

10 Dec

Going Out of Business Sale: Email Marketing Edition

Advertising, Customer Experience, Email Marketing, Marketing, Marketing Theory, PhilosophyEmail Marketing, Going Out of Business Sale, Marketing messages, Marketing tactics, Motivating Customers0 Comments

Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…

12 Nov

Why Paid Search is a Good Marketing Investment Right Now

Advertising, Competitors, Google Ads, Marketing Planning, Marketing Theory, Social Media Marketing, Web MarketingCompetition, Google Ads, Marketing Strategy, Marketing tactics, Marketing Tips, Paid Search, Pay Per Click Advertising, Salesforce Research, Social Media0 Comments

Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…

18 Jun

2 Medical Marketing Slogans that Miss the Mark

Advertising, Branding, Customer Experience, Marketing Science, Marketing Theory, Philosophy, TaglinesBranding, Communication, Medical Marketing, Motivating Customers, Taglines, Writing/Editing0 Comments

An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…

11 Jun

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Advertising, Customers, Facebook Marketing, Marketing Theory, Pay Per Click Advertising, Social Media MarketingAdvertising, Facebook, Facebook Ads, Marketing Tips, Pay Per Click Advertising, Social Media, Web Marketing0 Comments

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

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