11
Dec
Small Business Marketing for Retailers
Black Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop.
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13
Nov
Growing Profits through Habits
As you might expect, most regular purchase decisions get delegated to the subconscious mind. Seriously, who evaluates their toilet paper purchases each time they stock up?
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23
Oct
Existing Customers Create New Customers
An existing customer who is loyal to your company will buy more products more often and will rave about you to their friends. We all nod appreciatively when we are told that word-of-mouth and referrals are the most powerful motivators to encourage customers to try a new product, but then we go on with our e-mail blasts and Val-Pak coupons. Instead, we should be creating that word-of-mouth by inspiring our existing customers to rave about us!
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06
Oct
Small Business Marketing Plan Podcast
I’m a regular guest on Dave Weatherholt‘s small business radio show, “Getting Down to Business.” In my first interview on the Alaskan radio show, we talked about the market analysis and market research portion of a business plan for small…
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