Small Business Marketing
How 64% of Ardent Americans Celebrate Love in 2025 In recent years, Valentine’s Day has become the fastest-growing US holiday in popularity. Let’s explore growth strategy examples in the biggest categories for Valentine’s Day: According to research by Numerator, all major holidays are…
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An Amazon Example for Small Business This morning, I received an email from Amazon’s automated customer support telling me that a product I ordered couldn’t be delivered, and I’d receive a refund. Also, “This email was sent from an email…
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COVID-19 has most of us at home and wondering how to stay connected. If your business is essential, or you have online operations, here are ways to help customers keep up their spirits. Let’s show compassion for one another during…
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In This Hiring Environment, the Best Job Candidates Won’t Engage with This Awkward Interview Technique One-way video interviews are a new, unfortunate innovation in recruiting. The hiring organization asks applicants to record a video of themselves answering interview questions and…
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Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…
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Recommendations Now Replace Reviews on Facebook If you visit your business’s Facebook Reviews page, you’ll notice it has a new look, and one critical piece is apparently missing. Customers can no longer write reviews! The familiar star ratings are gone!…
Read MoreToday, a client and I received a group text message from a marketing services vendor: “Need to get your credit card today if possible. Got your bill together.” I understand this vendor’s perspective. It’s nearing the end of the year,…
Read MoreLinkedIn is a great prospecting tool for B2B companies. In this article, learn more about finding leads on the platform. (If you’ve already established that you should develop a LinkedIn strategy, based on my article, “Is LinkedIn Right for Marketing…
Read MoreIn an apparent effort to raise advertising revenues, Facebook is now encouraging individuals to develop a marketing plan for their personal lives by advertising “important news” to their friends and family. Find that hard to believe? It happened to me…
Read MoreA few years ago, in the face of the obesity epidemic, Sesame Street tried to give Cookie Monster a new slogan: “Cookie is a sometimes food.” Cookie Monster bravely faced this new challenge, giving up his favorite phrase, “C is…
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