Blogging

02 Mar

4 Tips for Posting a Link to LinkedIn

Blogging, Small Business, Social Media Marketing, WritingAudiences, Blogging, LinkedIn, Small Business Marketing, Social Media0 Comments

Expand the Audience for Your Blog Posts by Sharing on LinkedIn Careful thought, research and writing go into crafting each blog post on your website. An easy way to get “double duty” out of this marketing effort is to share…

13 Oct

Work Your SEO Keyword into a Blog Post 5+ Times

Blogging, Search Engine Optimization, WritingBlogging, Search Engine Optimization, SEO, Writing/Editing0 Comments

When you’re optimizing a blog post for search, the first step, of course, is to find a killer keyword. Here’s how to effectively incorporate your SEO keyword into a blog post. How to Include Your SEO Keyword 5 or More…

01 Sep

Google Ads or SEO: Which Really Costs More?

Advertising, Blogging, Google Ads, Pay Per Click Advertising, Search Engine OptimizationBlogging, Content, Google Ads, SEO0 Comments

SEO for Organic Search Isn’t as “Free” as People Think In the marketing world, I’ve regularly run across professionals who have an aversion to Google Ads because they cost money. The argument goes, “Why would you pay to show up…

11 Aug

How to Get Content Ideas that Help You Stick to a Blog Schedule

Blogging, Marketing PlanningBlogging, Content, Content Creation, Writing/Editing0 Comments

Writer’s block isn’t just for book authors these days. Every brand is in the business of creating content, and running out of ideas is one of the top reasons small businesses let their blogging schedule slip. Answer Customer Search Queries…

07 Jul

SEO Tip: Why Publish Content on Your Own Blog First

Blogging, Google's Free Tools, Marketing Science, Search Engine Optimization, Technical Tips, Web MarketingBlogging, Content, Google, Search Engine Optimization, Search Engines, Search Marketing, SEO0 Comments

Google Rewards the Original Content Creator The first time content is published, Google attributes it as original content and credits the first source as more important than any site that republishes it. This is a key element of SEO rankings.…

16 Jun

SEO Tip: Headings Are Just as Important for Google as for Readers

Blogging, Search Engine Optimization, Technical Tips, Web MarketingBlogging, Google, Search Engine Optimization, Search Engines, Search Marketing, SEO, Writing/Editing0 Comments

Place Important SEO Keywords into Your Article Headings Headings are valuable tools in your SEO toolbox. Each page should include the target SEO keyword in one Heading 1 and in at least one Heading 2. You can see an example…

05 Nov

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

Blogging, Email Marketing, Facebook Marketing, Instagram Marketing, Marketing, Marketing Planning, Photography, Social Media Marketing, Video Marketing, WritingBlogging, Business Seasonality, Content, Email Marketing, Facebook, Instagram, LinkedIn, Photography, Social Media, Videos, Writing/Editing, YouTube0 Comments

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

10 Sep

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Blogging, Customer Experience, Marketing Planning, Marketing Science, Small Business, Social Media Marketing, Web Marketing, WritingBlogging, Content, Google, Search Marketing, SEO, Small Business Websites, Social Media, Web Marketing0 Comments

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

14 May

Don’t Publish a Blog Series for Your Business

Blogging, Customer Experience, Email Marketing, Marketing Planning, Video MarketingBlogging, Content, Marketing Copy, Marketing Tips, Video Marketing, Writing/Editing0 Comments

At one time or another, most of my clients have suggested we break up a complex topic into a series of blog or video posts. It’s a convenient approach for busy business owners: you know what you’ll be publishing for…

19 Mar

5 Reasons to Keep Marketing Blog Posts Short

Blogging, Customers, Marketing Theory, Web Marketing, WritingBlogging, Customer Engagement, Marketing Calendar, SEO, Web Marketing, Writing/Editing0 Comments

Have you ever received a text message stating, “TL;DR” from someone? That’s for, “Too Long; Didn’t Read.” It’s no big deal when your friend doesn’t want to read the 1,000 word story behind your favorite recipe, but it’s a problem…

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