bookstore marketing

20 Aug

Before Advertising Your Book on Amazon, Define What Success Means to You

Advertising, Amazon Marketing, Book MarketingAdvertising, Amazon Advertising, Amazon.com, Book Advertising, Book Marketing, bookstore marketing, Business Goals, Pay Per Click Advertising, Success0 Comments

If you are an author marketing your books on Amazon, you need to have a clear picture of what success means to you before you embark on Amazon Advertising. What you want to achieve will inform: How you price your…

04 Mar

Sales Promotion FAIL

Customer Experience, Marketing Theory, Sellingbookstore marketing, FAIL, Promotions, Sales0 Comments

Sales promotions are a popular part of the marketing mix. Sales promotions can be a great way to build awareness about your brand, reward loyal customers or just eliminate excess stock. Except this one. It is a sales promotion fail. I…

bookstore marketing

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