Small Business Marketing
Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…
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New Website, Logo and Design Details Welcome Library Patrons The Cincinnati & Hamilton County Public Library recently launched an updated website, complete with a new name and beautiful visual brand. The effort is a great example of infusing an organization’s…
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Being a Pirate is All About Branding Based on the book The Invisible Hook: The Hidden Economics of Pirates comes a new hilarious video on the marketing of piracy. “Branding be bringing in the booty.” P.S. Shoutout to my fellow…
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Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…
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Long Island Watch owner Mark made a surprising announcement one day on his YouTube channel: “Today I will share a short story with you; after being a watch merchant on Amazon for over 14 years, my store has been suspended…
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Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…
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Invest in Graphic Design that Tells Your Brand’s Story Recently, I worked with Tailored Automation to craft brand strategy and represent the company at DevOpsDays Indy. The company was being launched just weeks before the event, and owner Garrett Honeycutt…
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Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…
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An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…
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This kid’s t-shirt declares “People Over Things.” It also costs $42. When I saw it hanging in the window of a chic children’s clothing boutique in Cincinnati, I burst out laughing. Instead of buying an expensive, virtue-signaling shirt that a…
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