Branding

13 Aug

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Advertising, Branding, Customer Experience, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Branding, Campaigns, Facebook, Facebook Ads, FAIL, Marketing Personality, Motivating Customers0 Comments

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

06 Aug

Let Your Brand Show Some Personality

Advertising, Branding, Graphic Design, Marketing, SellingBranding, Conferences, Graphic Design, Marketing Personality, Marketing Technology, Tailored Automation, Trade Shows0 Comments

Invest in Graphic Design that Tells Your Brand’s Story Recently, I worked with Tailored Automation to craft brand strategy and represent the company at DevOpsDays Indy. The company was being launched just weeks before the event, and owner Garrett Honeycutt…

16 Jul

From Businesses to Users, Yelp is Losing its Appeal

Advertising, Branding, Competitors, Customer Experience, Marketing, Philosophy, Social Media Marketing, Web MarketingBranding, Competition, Customer Engagement, Customer Service, Reviews, Sales, Social Media, Yelp0 Comments

Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…

18 Jun

2 Medical Marketing Slogans that Miss the Mark

Advertising, Branding, Customer Experience, Marketing Science, Marketing Theory, Philosophy, TaglinesBranding, Communication, Medical Marketing, Motivating Customers, Taglines, Writing/Editing0 Comments

An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…

21 May

Every Detail Matters in Marketing and Branding

Customer Experience, Marketing, Marketing Theory, PricingBranding, Customers, Marketing Tips, Merchandising, Products0 Comments

This kid’s t-shirt declares “People Over Things.” It also costs $42. When I saw it hanging in the window of a chic children’s clothing boutique in Cincinnati, I burst out laughing. Instead of buying an expensive, virtue-signaling shirt that a…

14 Mar

Once Upon a Child’s New Marketing Strategy Blends Online and In-Store Experiences

Branding, Business Plan, Customer Experience, Employees, Facebook Marketing, Web MarketingBranding, Customer Engagement, Facebook, Marketing Case Study, Once Upon a Child, Small Business Retailing0 Comments

Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…

04 Oct

Big Businesses Just Don’t Get Customers

Branding, Customer Experience, Employees, Small BusinessBranding, Customer Engagement, Motivating Customers, Small Business Marketing0 Comments

Small Business Maintains the Marketing Edge with Customer Engagement In a recent poll with 58 senior-level retail executives, a mere 10% listed store associates as one of the top factors affecting their brand’s customer engagement. Instead of the people in…

03 May

Don’t Take Your Marketing Metaphors Too Far

Branding, Marketing, Marketing Theory, Philosophy, TaglinesAdvertising, Branding, Creativity, Marketing Copy, Marketing Metaphors, Marketing Tips, Taglines, Writing/Editing0 Comments

Since I named my small business marketing firm Zoo in a Jungle Marketing, it’s pretty clear that I approve of marketing metaphors. Taken from Peter DeVries’ quote “Life is a zoo in a jungle,” my company name promotes stepping outside…

19 Apr

Avoid the ‘Alphabet Soup’ Product Naming Approach

Branding, Marketing, Marketing TheoryApple, Branding, LG, Marketing Metaphors, Marketing Strategy, Marketing Tips, What's in a name0 Comments

Naming products and services is an incredibly important element to your branding strategy and marketing plan. Ideal product names are clearly descriptive, motivating to customers and memorable. Or, you could take LG’s example and go with the alphabet soup approach: The LG G…

09 Feb

Small Businesses, Do Your Employees Believe in Your Marketing?

Advertising, Branding, Customer Experience, Employees, Marketing, Small BusinessAdvertising, Branding, Campaigns, Communication, Everything is marketing, Marketing Tips, Small Business Marketing0 Comments

Employees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…

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