Branding

04 Mar

Growth Strategy Marketing: YEET Takes Over WWE

Branding, Customer Experience, Social Media Marketing, word-of-mouth marketingBranding, Campaigns, Consumer Trends, Marketing Tips, Motivating Customers0 Comments

On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…

10 Nov

The Hilarious “Karate Kid” Ad that Makes Everyone Want to Buy QuickBooks

Advertising, Customers, TaglinesAdvertising, Branding, Delight Customers, Intuit, Motivating Customers, QuickBooks, TV Advertising0 Comments

Intuit Shows Customer Intuition in Spots Featuring Cobra Kai Sensei Released in 1984, The Karate Kid opened to critical and audience acclaim, and was “Hollywood’s biggest sleeper hit of the year.” This underdog story follows young Daniel LaRusso as he…

20 Oct

With a Sense of Humor, Traditional Clothing Brand Earns New Market

Branding, Facebook Marketing, Instagram MarketingBranding, Facebook, Facebook Ads, Holidays, Instagram, Products, Smockingbird0 Comments

Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…

22 Sep

Friendly New Brand for Cincinnati Public Library

Branding, Graphic DesignBranding, Cincinnati Public Library, Graphic Design, Logo Design0 Comments

New Website, Logo and Design Details Welcome Library Patrons The Cincinnati & Hamilton County Public Library recently launched an updated website, complete with a new name and beautiful visual brand. The effort is a great example of infusing an organization’s…

09 Jun

And Now for Something Completely Different

Branding, Marketing, Marketing VideosBranding, Marketing Metaphors, Videos0 Comments

Being a Pirate is All About Branding Based on the book The Invisible Hook: The Hidden Economics of Pirates comes a new hilarious video on the marketing of piracy. “Branding be bringing in the booty.” P.S. Shoutout to my fellow…

05 May

Cincinnati Optometrist Bucks Somber Marketing Trends Popular During Coronavirus

Branding, Customer Experience, Email Marketing, Marketing, Small Business, Video MarketingBranding, COVID-19, Customer Engagement, Email Marketing, Market Trends, Ritter and Hagee Optometrists, Small Business Marketing, Video Marketing0 Comments

Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…

21 Jan

Small Business Retailer Gives Up on Amazon – How Did That Work Out?

Amazon Marketing, Small Business, Web MarketingAmazon.com, Branding, Commodity, Online Retail, Small Business Retailing0 Comments

Long Island Watch owner Mark made a surprising announcement one day on his YouTube channel: “Today I will share a short story with you; after being a watch merchant on Amazon for over 14 years, my store has been suspended…

13 Aug

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Advertising, Branding, Customer Experience, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Branding, Campaigns, Facebook, Facebook Ads, FAIL, Marketing Personality, Motivating Customers0 Comments

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

06 Aug

Let Your Brand Show Some Personality

Advertising, Branding, Graphic Design, Marketing, SellingBranding, Conferences, Graphic Design, Marketing Personality, Marketing Technology, Tailored Automation, Trade Shows0 Comments

Invest in Graphic Design that Tells Your Brand’s Story Recently, I worked with Tailored Automation to craft brand strategy and represent the company at DevOpsDays Indy. The company was being launched just weeks before the event, and owner Garrett Honeycutt…

16 Jul

From Businesses to Users, Yelp is Losing its Appeal

Advertising, Branding, Competitors, Customer Experience, Marketing, Philosophy, Social Media Marketing, Web MarketingBranding, Competition, Customer Engagement, Customer Service, Reviews, Sales, Social Media, Yelp0 Comments

Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…

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