Small Business Marketing
Amazon’s Marketing Campaign too Clever by Half For three days, the Amazon 2020 toy catalog sat on my dining room table unopened. Finally, at dinner, I ask the kids, “Don’t you want to look at the toy catalog?” “What toy…
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Cincinnati-based Busken Bakery was founded during the Great Depression, not an auspicious time to start a new business. In another daring move, each Presidential election, the bakery launches an all-out election season marketing campaign centering around cookies bearing the likeness…
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Small Business Marketing Can’t Compete with Politic’s Billions During a Presidential election year, media outlets benefit from an infusion of ad revenue from politicians and activist groups of all sorts. Obama vs. McCain resulted in $2.4 billion spent on the…
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Can LinkedIn Audience Expansion Save You Time? The Short Answer is: “Probably Not” The LinkedIn Advertising tool allows advertisers to expand their target audience definition automatically with LinkedIn Audience Expansion, which the company defines as: Audience Expansion allows you, as…
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Social Platform Claims LinkedInAudience Network Expands Reach up to 25% Advertising on LinkedIn recently became more accessible for small business marketing budgets, so it’s worthwhile to delve into the intricacies of the ad platform. You may find find LinkedIn ads…
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As US States Solidify Their Summer Re-Opening Plans, Small Businesses Can Look Towards the Future Small businesses have ridden a roller coaster of uncertainty in 2020. Your carefully-laid plans for the year had to be scrapped months ago. Fortunately, we’re…
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Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…
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Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…
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Toy Brand LEGO Disappoints Customers with Easter Campaign With stay-at-home guidelines sweeping the United States, LEGO’s “Build a Better Easter Basket” marketing campaign seems to have been more popular than the brand could have ever imagined. Parents viewed LEGO as…
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Don’t Jump Right into Buying Ads! When a small business decides that it’s time to run a marketing campaign, they often want to get started showing ads right away. It could be that there’s an important date or purchasing season…
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