Campaigns

LinkedIn Advertising Tip: Will LinkedIn Audience Expansion Reach Your Customers?

21 Jul

LinkedIn Advertising Tip: LinkedIn Audience Expansion

Advertising, Customers, Pay Per Click Advertising, Social Media Marketing, Technical TipsAdvertising, Campaigns, LinkedIn, Pay Per Click Advertising0 Comments

Can LinkedIn Audience Expansion Save You Time? The Short Answer is: “Probably Not” The LinkedIn Advertising tool allows advertisers to expand their target audience definition automatically with LinkedIn Audience Expansion, which the company defines as: Audience Expansion allows you, as…

02 Jun

Now’s the Time to Make Your Q3 Marketing Plan

Marketing Planning, Marketing Theory, Small BusinessCampaigns, COVID-19, Marketing Campaign Playbook, Marketing Plan0 Comments

As US States Solidify Their Summer Re-Opening Plans, Small Businesses Can Look Towards the Future Small businesses have ridden a roller coaster of uncertainty in 2020. Your carefully-laid plans for the year had to be scrapped months ago. Fortunately, we’re…

20 May

Small Business Marketing Tip: Customers Love Photo Contests

Customer Experience, Facebook Marketing, Marketing Planning, Small Business, Social Media MarketingCampaigns, Content Creation, Facebook, Photo Contests, Small Business Marketing0 Comments

Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…

12 May

Small Business Marketing Tip: Add Animals to Add Interest

Advertising, Customer Experience, Marketing, Marketing Science, Marketing TheoryAdvertising, Campaigns, Customer Engagement, Facebook, Marketing Science, Small Business Marketing, Social Media0 Comments

Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…

Plan Your Marketing Campaigns from Start to Logistics

14 Apr

An Amazing Marketing Idea Isn’t Enough When You Can’t Deliver

Advertising, Customer Experience, Facebook Marketing, Social Media MarketingCampaigns, Customer Service, LEGO, Marketing Campaign Playbook, Marketing Plan, Planning0 Comments

Toy Brand LEGO Disappoints Customers with Easter Campaign With stay-at-home guidelines sweeping the United States, LEGO’s “Build a Better Easter Basket” marketing campaign seems to have been more popular than the brand could have ever imagined. Parents viewed LEGO as…

24 Mar

Invest a Little Time Planning Your Marketing Campaign Playbook

Advertising, Customers, Marketing Planning, Small BusinessAdvertising, Campaigns, Marketing Campaign Playbook, Marketing Plan, Marketing Strategy, Planning0 Comments

Don’t Jump Right into Buying Ads! When a small business decides that it’s time to run a marketing campaign, they often want to get started showing ads right away. It could be that there’s an important date or purchasing season…

10 Mar

When to Buy Billboards as a Small Business

Advertising, Graphic Design, Marketing, Marketing Planning, Small BusinessAdvertising, Billboards, Busken, Campaigns, Frisch's, Mass-Marketing, Small Business Marketing0 Comments

Investing in billboard advertising requires significant budget. Here’s one estimate of what a billboard may cost small businesses: The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas,…

29 Oct

Bench Ads Don’t Work for Small Business Marketing

Advertising, Branding, Philosophy, Small BusinessAdvertising, Bench Ads, Budget, Campaigns, Outdoor Advertising, Small Business Marketing0 Comments

Why “See… You Looked!” Isn’t a Good Argument Advertising is ubiquitous in the American landscape, and most of us instinctively look past it. But occasionally, a small business owner will ask me, “Should we do bench ads?” The Answer is…

13 Aug

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Advertising, Branding, Customer Experience, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Branding, Campaigns, Facebook, Facebook Ads, FAIL, Marketing Personality, Motivating Customers0 Comments

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

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