Small Business Marketing
Innovation in the Classic Marketing Medium of Direct Mail Receiving “junk mail” is a professional curiosity for me. Usually, the direct mail I get is uninspiring, but lately, I’ve noticed some distinct innovations. As will all innovation, sometimes the execution…
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ChipDrop Connects Gardeners Seeking Free Mulch with Arborists. It Seems So Simple. During the course of their work, arborists create massive amounts of wood chips that can be expensive to dispose of. Many gardeners value wood chips to use as…
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Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…
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Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…
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An Amazon Example for Small Business This morning, I received an email from Amazon’s automated customer support telling me that a product I ordered couldn’t be delivered, and I’d receive a refund. Also, “This email was sent from an email…
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If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…
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A sample size of one isn’t data, but I can’t be the only tech-savvy person frustrated by the number of apps that are replacing old-fashioned customer loyalty programs. When Box Tops for Education switched from clipping boxes to scanning receipts…
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Web Design Fashions Change for Better or Worse, but Small Business Websites Need to Change with Them It’s critically important to have an easy-to-use website that visitors find intuitive. But it’s just as important that visitors feel your website is…
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Throw Away Your Script! Watch the video: Make Marketing Videos Customers Want to Watch Small business owners are not actors. Unlike the professionals, we can’t make a script come alive. So don’t overly script your marketing videos. A script will…
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Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…
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