Delight Customers

10 Nov

The Hilarious “Karate Kid” Ad that Makes Everyone Want to Buy QuickBooks

Advertising, Customers, TaglinesAdvertising, Branding, Delight Customers, Intuit, Motivating Customers, QuickBooks, TV Advertising0 Comments

Intuit Shows Customer Intuition in Spots Featuring Cobra Kai Sensei Released in 1984, The Karate Kid opened to critical and audience acclaim, and was “Hollywood’s biggest sleeper hit of the year.” This underdog story follows young Daniel LaRusso as he…

25 Oct

5 Perfect Times to Ask for a Referral

Customers, word-of-mouth marketingCommunication, Customer Service, Delight Customers, Everything is marketing, Marketing Tips, referrals, Small Business Marketing, testimonials0 Comments

Asking for referrals makes many small business owners and salespeople uncomfortable. However, if you do a great job for customers and they are happy with you, customers are usually pleased to help you succeed and give you a referral. But…

18 Oct

Think Like a Minimalist to Get Your Marketing Message Across

Advertising, Customer Experience, Customers, Marketing, Marketing Theory, PhilosophyAdvertising, Communication, Customer Engagement, Delight Customers, Good marketing example, Marketing messages, Minimalist Marketing, Motivating Customers, Steve Yastrow0 Comments

I’m helping a client design a consumer rewards program, with the goal of increasing our competitive advantage and attracting new customers. Because the product mix has excellent margins, we can offer a program that provides high value to the customer. To…

02 Aug

A Small Business Marketing Campaign that Understands the Customer

Customer Experience, Customers, Marketing, Small Business, word-of-mouth marketingCampaigns, Delight Customers, Marketing Strategy, Small Business Marketing, Small Business Retailing0 Comments

James Free Jewelers is enjoying success with a clever marketing strategy tailored for engaged couples. With any bridal purchase over $5000, customers receive a free 4-day, 3-night honeymoon cruise. This offer is much more attention-grabbing and interesting than a straight percentage…

12 Jul

Sadly, Interesting is More Important than Accurate

Branding, Customers, Individuals vs. Committees, Marketing, Marketing Theory, Philosophy, Taglines, WritingCommunication, Content, Creativity, Decision-making, Delight Customers, Marketing Copy, Marketing Jargon, Marketing Metaphors, Marketing Personality, Marketing Strategy, Marketing Tips, Writing/Editing0 Comments

Precise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…

05 Jul

Teaching Children the Value of a Nickel and a Dime

Advertising, Customer Experience, Marketing, Pricing, Public Relations, Small BusinessCampaigns, Delight Customers, Marketing Copy, Motivating Customers, Pricing, Small Business Marketing0 Comments

It’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found…

08 Dec

Campfire Stories and Small Business Marketing

Marketing, Marketing Theory, Philosophy, Small BusinessAdvertising, Communication, Creativity, Delight Customers, Marketing Copy, Marketing Metaphors, Motivating Customers, Small Business Marketing0 Comments

A great campfire story compels the audience to listen, eager to hear what happens next. And they will remember the story, to share with others later. Wouldn’t you love for your marketing to capture some of that feeling? Unfortunately, small…

27 Jul

My #1 Web Design Tip

Customer Experience, Web Design Tips, Web MarketingDecision-making, Delight Customers, Design, Web Marketing0 Comments

The message this week is short but powerful. It’s my #1 web design tip, which is: Design your website for what your customers care about. Don’t design for what your CEO cares about. Don’t design based on your past websites.…

20 Jul

Cookie Monster is Happy Again

Branding, Customers, Relationships, TaglinesCampaigns, Delight Customers, Marketing Tips, Products, Sesame Street, Taglines0 Comments

A few years ago, in the face of the obesity epidemic, Sesame Street tried to give Cookie Monster a new slogan: “Cookie is a sometimes food.” Cookie Monster bravely faced this new challenge, giving up his favorite phrase, “C is…

18 May

Why Isn’t Every Business Using Yelp for Customer Service?

Customer Experience, Relationships, Small Business, Social Media Marketing, word-of-mouth marketingCustomer Service, Delight Customers, Motivating Customers, Social Media, Yelp1 Comment

My husband and I had a great experience dining at Jimmy G’s, so I wrote them a five-star review on Yelp. Less than an hour later, I received an email from Ross, the manager, thanking me for reviewing the restaurant.…

Subscribe to Marketing News & Tips