Facebook Ads

21 Apr

Words to Avoid in Facebook Ads

Some Common Words Will Get Your Facebook Ad Rejected Automatically Facebook advertising policies comply with the Equal Opportunity Act and Fair Housing Act. The Department of Labor outlines: “Applicants to and employees of most private employers, state and local governments,…

27 Oct

How to Create a Really Effective Facebook Ad Audience

Advertising, Customers, Facebook MarketingAdvertising, Customers, Facebook, Facebook Ads0 Comments

Understand Your Customers to Reach Them on Facebook Facebook Ad Audiences have a dizzying array of options for reaching users who might be interested in your advertising. It’s easy to select too many options and advertise to users who only…

20 Oct

With a Sense of Humor, Traditional Clothing Brand Earns New Market

Branding, Facebook Marketing, Instagram MarketingBranding, Facebook, Facebook Ads, Holidays, Instagram, Products, Smockingbird0 Comments

Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…

15 Sep

How Apple’s iOS 14 Will Affect Facebook Advertising

Advertising, Facebook Marketing, Marketing PlanningAdvertising, Apple, Facebook, Facebook Ads0 Comments

Apple Introduces More Mobile Privacy Choices In June, Apple previewed iOS 14, the operating system that iPhone and iPad users can begin upgrading to this fall. One of the announcements included this controversial bit about user privacy features: “All apps…

01 Oct

Employment Laws Still Apply When Advertising a Job on Facebook

Advertising, Employees, Facebook Marketing, Social Media MarketingEmployees, Facebook, Facebook Ads, Legal, Recruitment/Hiring, Social Media0 Comments

Posting a job opening for your small business on Facebook makes a lot of sense. It’s easy to do, and it’s free. Here’s an example of a job posting for my client TriState Water Works. Benefits of Facebook Job Postings…

03 Sep

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Advertising, Customer Experience, Facebook Marketing, Google Ads, Instagram, Instagram Marketing, Marketing Planning, Marketing Videos, Pay Per Click Advertising, Taglines, Video Marketing, Web MarketingAdvertising, Content, Display Advertising, Facebook Ads, Google Ads, Instagram, Pay Per Click Advertising, Social Media, TV Advertising, YouTube0 Comments

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

13 Aug

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Advertising, Branding, Customer Experience, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Branding, Campaigns, Facebook, Facebook Ads, FAIL, Marketing Personality, Motivating Customers0 Comments

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

11 Jun

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Advertising, Customers, Facebook Marketing, Marketing Theory, Pay Per Click Advertising, Social Media MarketingAdvertising, Facebook, Facebook Ads, Marketing Tips, Pay Per Click Advertising, Social Media, Web Marketing0 Comments

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

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