Facebook

Why the Facebook Timeline Makes Marketing Sense

Lately, I’ve heard many complaints about the new Facebook timeline for businesses. Change can certainly be unwelcome and inconvenient, but the new timeline design has actually improved Facebook marketing opportunities for businesses. A Simply Measured study released at the end…

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A Primer on the New Facebook Page Design

How businesses can quickly integrate the new page design into their marketing efforts Savvy businesses already know that Facebook is launching a mandatory page design update for all businesses on March 30, 2012. This quick primer will help your business get…

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Marketing Podcast: Facebook Marketing Tips

“Getting Down to Business” had a great guest host for my segment this month, Christopher Pobieglo, President of Business Insurance Associates, Inc. Chris and I talked about Facebook marketing– tips for how to get customers through Facebook and how to keep…

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Facebook Marketing Tips

Facebook marketing is becoming increasingly important for certain kinds of businesses. These include locally owned businesses, brands with exceptional personality and organizations that inspire great loyalty in their customers.  Sixty-one percent of Internet users visit social networking sites, like Facebook.…

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Small Business Marketing Podcast: Facebook Advertising

Facebook advertising is receiving a lot of buzz with small businesses lately (probably because Facebook launched a direct mail campaign targeted at small businesses). If you received this mailing, you know the Facebook talking points – they have 500 million…

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PPC Advertising Online

Pay-per-click advertising with Google, Bing and Facebook Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business…

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