Small Business Marketing
Someone arbitrarily decided that June is Backup Awareness month. Let’s celebrate with this pie chart from Backblaze: It’s hard to believe that almost half of computer owners never back up or only back up once a year. These users are…
Read MoreAn editorial calendar helps answer the question, “What am I supposed to do next?” It’s a tactical element of your small business marketing plan that lays out the month, quarter or year. With only a few hours of work, you’ll…
Read MoreMarketing gimmicks give marketing a bad name. The worst form of marketing gimmick is falsely promoting a cause to profit from it. These days, this tactic usually takes the form of “green marketing.” Take, for instance, this “Save the Earth…
Read MoreJust as the phone camera became good enough to replace small point-and-shoot models, and that industry appeared close to being obsolete, Nikon fought back with two new models that showed consumers needs they didn’t know they had. The Nikon 1…
Read MoreYou played the game of telephone as a kid, right? From the Wikipedia article: “One person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group.…
Read MoreThe plumber ruined my plaster ceiling. A year later, the roofer broke my deck. They both told me, “I want to make this right.” Then, they did everything in their power to avoid paying. (With limited success. I’m pretty tenacious.)…
Read MoreMarketing management is an ongoing activity, and it’s key to your business’s success. Marketing is something you do everyday, whether you are conscious of it or not. From your customers’ perspective, every experience they have or belief they hold about…
Read MoreSometimes, advertising legalese really goes over the top. While a case can be made for clauses like, “Not valid with any other offer,” each additional restriction discourages customers from trying out your product or service. Advertising, coupons and special offers…
Read MorePublic relations is a great marketing tool for small businesses and is much more effective at reaching consumers than advertising. People remember stories better than taglines and trust articles more than direct mail. Local media- newspaper, TV and radio- love…
Read MoreSo, you’ve developed a strategy that informs where you want your company to go. You’ve involved your team in developing and planning for this strategy. Together, you’ve made sure this strategy communicates with customers in ways that are meaningful to…
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