Small Business Marketing
Those of us with small businesses “wear a lot of hats,” but many elements of small business marketing are similar whether your’re in retail, B2B, service or other industries. Here are some memes small businesses share that show our enthusiasm,…
Read MoreMarketing gimmicks give marketing a bad name. The worst form of marketing gimmick is falsely promoting a cause to profit from it. These days, this tactic usually takes the form of “green marketing.” Take, for instance, this “Save the Earth…
Read MoreThe basic marketing question, “What is a brand?” is rarely even adequately covered in marketing classes. But understanding your business’s brand is the most crucial concept for any marketing effort to be successful. So, what is it, then? Your brand…
Read MoreSo, you’ve developed a strategy that informs where you want your company to go. You’ve involved your team in developing and planning for this strategy. Together, you’ve made sure this strategy communicates with customers in ways that are meaningful to…
Read MoreReflected Spectrum Photography is an Indianapolis-based firm specializing in wedding photography, creative portraiture, and fine art photography. Although the business has only been in operation for a year, owner Laura Poland has turned it into a successful venture. Laura is a…
Read MoreDo you want your marketing to be good? Do you want it to be great? Marketing is really all about design. Great marketing is about quality design. Lack of passion leads to an overabundance of mediocrity and—even worse—a lack of purpose. If the purpose of the design is lost, then the design is useless.
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