Small Business Marketing
A good parody makes the audience somewhat uncomfortable, even as they laugh. The humor has to hit close to home to be truly funny. As you watch “Weird Al” Yankovic’s music video for “Mission Statement,” which buzzwords are a little…
Read MoreIn Small Business Marketing, Receptionists Are on the Front Line Receptionist positions are often considered entry-level with high turnover. Small businesses don’t spend much time training the receptionist, sometimes just giving her an admonition to be friendly and punctual. But from…
Read MoreSmall businesses are my favorite marketing clients. I love them! With big businesses (and sometimes with medium-sized ones), there are so many considerations outside the actual process of making a product, marketing it and selling it to customers who want it.…
Read MoreThe basic marketing question, “What is a brand?” is rarely even adequately covered in marketing classes. But understanding your business’s brand is the most crucial concept for any marketing effort to be successful. So, what is it, then? Your brand…
Read MoreDesign isn’t the veneer that’s slapped on at the end of a project. It isn’t just “pretty” or “nice to have.” Design doesn’t come from consensus. It’s not something a committee of competing interests can develop. Design isn’t just for…
Read MorePublic relations is a great marketing tool for small businesses and is much more effective at reaching consumers than advertising. People remember stories better than taglines and trust articles more than direct mail. Local media- newspaper, TV and radio- love…
Read MoreHow often do you “give thanks” to your customers? I don’t mean sending them a coupon or throwing them a scanty “Thank you!” as they walk out the door. I mean being truly thankful to your customers. They could spend…
Read MoreI often am asked, “What does Zoo in a Jungle Marketing mean?” While I certainly do like animals, there’s a deeper philosophy to the name. My company name is inspired by author Peter DeVries when he said, “Life is a…
Read MoreDo you want your marketing to be good? Do you want it to be great? Marketing is really all about design. Great marketing is about quality design. Lack of passion leads to an overabundance of mediocrity and—even worse—a lack of purpose. If the purpose of the design is lost, then the design is useless.
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