Small Business Marketing
When you’re optimizing a blog post for search, the first step, of course, is to find a killer keyword. Here’s how to effectively incorporate your SEO keyword into a blog post. How to Include Your SEO Keyword 5 or More…
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Google Rewards the Original Content Creator The first time content is published, Google attributes it as original content and credits the first source as more important than any site that republishes it. This is a key element of SEO rankings.…
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The #1 Website Analytics Tracker May Be Turned Off in macOS Big Sur At Apple’s annual Worldwide Developer Conference, sharp-eyed observers noticed that a demo of the Mac browser Safari disabled many website trackers, including Google Analytics. Here’s a screenshot…
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Place Important SEO Keywords into Your Article Headings Headings are valuable tools in your SEO toolbox. Each page should include the target SEO keyword in one Heading 1 and in at least one Heading 2. You can see an example…
Read MoreDo you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal…
Read MoreDave Weatherholt handed me the reins to talk about search engine optimization (SEO) during this month’s “Getting Down to Business” radio show. I was joined by fellow SEO expert Steve Volz of Alaska Search Marketing. In this 30-minute podcast, learn…
Read MoreThis article highlights the importance of html tags to Search Engine Optimization (SEO). This may seem technical and dry, but it could make the difference between a customer finding your site or your competitor’s site. A tag, among other things,…
Read MoreSometimes optimizing your website for keywords can feel stifling. For instance, how many times can a person put “tax accountant” on a web page before looking ridiculous? (I’m not sure, but the About.com article certainly pushes it, don’t you think?)…
Read MoreA well-designed and regularly-updated blog can be a great addition to your marketing mix and sales-generating activities. This article will explain the pros and cons of blogs for small businesses and give you some expert tips for publishing a successful blog.
Read MoreMost businesses don’t realize that Google provides a variety of free tools to improve your website traffic. Here are some of the most useful free Google tools.
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