Yelp

04 Aug

Small Business Struggles: 72,000 US Businesses Permanently Close

Economics, Small BusinessMarket Trends, Small Business Marketing, Yelp0 Comments

Since March 1, Yelp Reports that 55% of Pandemic Business Closures are Permanent Today’s post is a sobering look at Yelp’s Economic Average Report, which uses the platform’s extensive data to reveal trends in small business. The COVID-19 pandemic has…

11 Feb

5-Star Online Reviews Are Gold for Small Businesses (No Matter What You Sell)

Amazon Marketing, Book Review, Facebook Marketing, Google's Free Tools, Marketing, Marketing Planning, Online Reviews, Small Business, word-of-mouth marketingAmazon.com, Angie's List, Facebook Recommendations, Google, Houzz, Online Reviews, Reviews, Roadtrippers, word-of-mouth marketing, Yelp0 Comments

From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…

16 Jul

From Businesses to Users, Yelp is Losing its Appeal

Advertising, Branding, Competitors, Customer Experience, Marketing, Philosophy, Social Media Marketing, Web MarketingBranding, Competition, Customer Engagement, Customer Service, Reviews, Sales, Social Media, Yelp0 Comments

Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…

28 Feb

Why Have a Website When Your Customers are on Social Media?

Customer Experience, Internet, Marketing, Social Media Marketing, Web Design Tips, Web MarketingFacebook, Google Ads, Houzz, Instagram, Small Business Websites, Social Media, Twitter, Yelp0 Comments

Some small businesses hope to save marketing budget by relying on their Facebook, Yelp, Houzz or other social media presences to represent them on the Internet. Often, these are service-based, local businesses like restaurants, salons, groomers, etc. But there are…

06 Oct

Why Do Customers Write Reviews?

Customers, Internet, Marketing, Web Marketing, word-of-mouth marketingAmazon.com, Angie's List, Web Marketing, word-of-mouth marketing, Writing/Editing, Yelp0 Comments

Who are these people who write reviews on websites like Yelp, Amazon and Angie’s List? And why do they have so much power over your success? Contrary to some opinions I’ve heard, online reviewers usually aren’t just disgruntled customers or…

25 May

The Diversification of Search (and Your Marketing Budget)

Advertising, Customers, Internet, Marketing Theory, Pay Per Click Advertising, ResearchAmazon.com, Bing, Facebook, Google, LinkedIn, Marketing Plan, Pinterest, Search Engines, TripAdvisor, Web Marketing, Yelp4 Comments

In the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for…

18 May

Why Isn’t Every Business Using Yelp for Customer Service?

Customer Experience, Relationships, Small Business, Social Media Marketing, word-of-mouth marketingCustomer Service, Delight Customers, Motivating Customers, Social Media, Yelp1 Comment

My husband and I had a great experience dining at Jimmy G’s, so I wrote them a five-star review on Yelp. Less than an hour later, I received an email from Ross, the manager, thanking me for reviewing the restaurant.…

02 Mar

Marketing Podcast: Marketing With Yelp

Marketing Podcasts, Small Business, Social Media Marketing, word-of-mouth marketingCustomer Service, Dave Weatherholt, Getting Down to Business, Pod, Social Media, Yelp0 Comments

Listen as Dave Weatherholt and I discuss small business marketing with Yelp. Since “Getting Down to Business” airs in Alaska, we focus on the Anchorage Yelp market, but these marketing tips can apply to any small business in any city.…

27 Jan

Yelp for Small Business Marketing

Advertising, Customers, Small Business, Social Media Marketing, word-of-mouth marketingDelight Customers, Small Business Marketing, Social Media, Yelp3 Comments

Your small business is already on Yelp. People are voicing their opinions about your business, and others are listening to their advice. Yelp reported that 61 million people visited the site in the 3rd quarter of 2011. Many small business…

21 Apr

Word of Mouth Marketing

Customers, Internet, Social Media Marketing, word-of-mouth marketingMadison Tree Care, Motivating Customers, referrals, word-of-mouth marketing, Yelp3 Comments

Word of mouth marketing is the most powerful strategy for getting new customers– it’s harnessing the potential for referrals. All good businesses have a treasure trove of customers who love them and could refer them to friends, family or colleagues.…

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