In $33B Market, Meijer Tracks Trends for Shopping Earlier & In-Store
New back-to-school shopping trends for 2025 buck expectations, as certain consumer groups prefer to shop earlier and in-store, instead of online procrastination. In 2023, we explored “Customer Segmentation Examples for Back-to-School,” which focused on three different segments of moms: public school, private school and homeschool. This year, we’re highlighting families by generation and income level.
Customer Segmentation Examples: Back-to-School Spending Gets a Boost
Before detailing our customer segmentation examples, let’s get an understanding of overall back-to-school spending expectations for 2025. Coresight Research US Back-to-School 2025 reports growth in spending this year.
| 2025 US Back-to-School Spending | 3.3% Growth | $33.3B total spend |
| Spending Per US Student | 21.5% Growth | $378 in 2025 $311 in 2024 |
Considering the slowing US birth rate, there may be fewer students now than previously, which could explain a higher growth rate for per-student spending compared to overall market growth. The most recent enrollment data is from 2021, which does show a decrease from enrollment highs in 2017.
