Predictably Irrational

07 Dec

Relationship Marketing Podcast

Customer Experience, Customers, Marketing Podcasts, Marketing Science, Relationships, , , , , 0 Comments

I used my segment on “Getting Down to Business” to further explore the topic of relationship marketing. In this eight-minute segment, I explain how developing relationships with your customers can lead to higher profitability, increased loyalty and more referrals. Download…

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04 Dec

Relationship Marketing

Customer Experience, Customers, Marketing, Marketing Science, Relationships, , , , , 1 Comment on Relationship Marketing

How relationships can turn your customers into your best friends (or worst enemies). You’ve probably heard about relationship marketing. Maybe you’ve even taken some steps to create more customer loyalty by being more “friendly” with your customers. Indeed, developing customer…

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