In an apparent effort to raise advertising revenues, Facebook is now encouraging individuals to develop a marketing plan for their personal lives by advertising “important news” to their friends and family. Find that hard to believe? It happened to me just yesterday, when I shared the news I’m expecting. Here’s the picture proof (personal details removed):
If you’re wondering, Facebook wanted to charge me $7.00 to pester my friends and family with advertising.
What a terrible idea. My friends don’t want me to target them with a marketing campaign. And I’ll probably unfriend the first person to advertise to me.
I’ve always advocated thinking of customers as individuals and real people instead of “target audiences.” Facebook seems to be trying to do the opposite – turning friendships into impersonal marketing strategies.