Small Business Marketing
There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…
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Twitter Drives Only 0.66% of all Website Visits New research into 3.25 billion website visits by GrowthBadger’s Kyle Byers shows that 6.44% of all web traffic comes from social media platforms like Facebook, Twitter, Reddit, etc. Facebook dominates as a…
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Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but Google Still Outpaces All Social In a survey of 3.25 billion website visits, GrowthBadger’s Kyle Byers discovered that Facebook is far and away the most effective social media platform for…
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Posting a job opening for your small business on Facebook makes a lot of sense. It’s easy to do, and it’s free. Here’s an example of a job posting for my client TriState Water Works. Benefits of Facebook Job Postings…
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Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…
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Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…
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Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…
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Recommendations Now Replace Reviews on Facebook If you visit your business’s Facebook Reviews page, you’ll notice it has a new look, and one critical piece is apparently missing. Customers can no longer write reviews! The familiar star ratings are gone!…
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This Popular Facebook Ad Type Gets Results – When Used Strategically Boosting a post is likely the most well-known of Facebook ad types because it is so ubiquitous. Every business receives notifications from Facebook encouraging them to boost individual posts.…
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Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…
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