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21 Apr

Words to Avoid in Facebook Ads

Some Common Words Will Get Your Facebook Ad Rejected Automatically Facebook advertising policies comply with the Equal Opportunity Act and Fair Housing Act. The Department of Labor outlines: “Applicants to and employees of most private employers, state and local governments,…

27 Oct

How to Create a Really Effective Facebook Ad Audience

Advertising, Customers, Facebook MarketingAdvertising, Customers, Facebook, Facebook Ads0 Comments

Understand Your Customers to Reach Them on Facebook Facebook Ad Audiences have a dizzying array of options for reaching users who might be interested in your advertising. It’s easy to select too many options and advertise to users who only…

20 Oct

With a Sense of Humor, Traditional Clothing Brand Earns New Market

Branding, Facebook Marketing, Instagram MarketingBranding, Facebook, Facebook Ads, Holidays, Instagram, Products, Smockingbird0 Comments

Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…

29 Sep

Employee Appreciation Campaign Combines Human Interest with Team Building

Employees, Facebook Marketing, Small BusinessEmployee Appreciation, Employee Retention, Employees, Facebook, Social Media0 Comments

News About Your Team Increases Employee Satisfaction and Appeals to Customers Finding and keeping employees continues to be a pressing issue for American small businesses. One of my clients, Grady Veterinary Hospital, goes above and beyond to recognize and appreciate…

15 Sep

How Apple’s iOS 14 Will Affect Facebook Advertising

Advertising, Facebook Marketing, Marketing PlanningAdvertising, Apple, Facebook, Facebook Ads0 Comments

Apple Introduces More Mobile Privacy Choices In June, Apple previewed iOS 14, the operating system that iPhone and iPad users can begin upgrading to this fall. One of the announcements included this controversial bit about user privacy features: “All apps…

20 May

Small Business Marketing Tip: Customers Love Photo Contests

Customer Experience, Facebook Marketing, Marketing Planning, Small Business, Social Media MarketingCampaigns, Content Creation, Facebook, Photo Contests, Small Business Marketing0 Comments

Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…

12 May

Small Business Marketing Tip: Add Animals to Add Interest

Advertising, Customer Experience, Marketing, Marketing Science, Marketing TheoryAdvertising, Campaigns, Customer Engagement, Facebook, Marketing Science, Small Business Marketing, Social Media0 Comments

Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…

05 Nov

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

Blogging, Email Marketing, Facebook Marketing, Instagram Marketing, Marketing, Marketing Planning, Photography, Social Media Marketing, Video Marketing, WritingBlogging, Business Seasonality, Content, Email Marketing, Facebook, Instagram, LinkedIn, Photography, Social Media, Videos, Writing/Editing, YouTube0 Comments

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

22 Oct

You Can Stop Marketing on Twitter Now – Unless Your Industry is Crypto

Marketing Science, Research, Small Business, Social Media Marketing, Web MarketingFacebook, Market Research, Small Business Websites, Social Media, Twitter, Web Marketing0 Comments

Twitter Drives Only 0.66% of all Website Visits New research into 3.25 billion website visits by GrowthBadger’s Kyle Byers shows that 6.44% of all web traffic comes from social media platforms like Facebook, Twitter, Reddit, etc. Facebook dominates as a…

15 Oct

New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

Facebook Marketing, Marketing Science, Research, Social Media Marketing, Web MarketingFacebook, Google, Search Marketing, Small Business Websites, Web Marketing0 Comments

Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but Google Still Outpaces All Social In a survey of 3.25 billion website visits, GrowthBadger’s Kyle Byers discovered that Facebook is far and away the most effective social media platform for…

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