Facebook

20 May

Small Business Marketing Tip: Customers Love Photo Contests

Customer Experience, Facebook Marketing, Marketing Planning, Small Business, Social Media MarketingCampaigns, Content Creation, Facebook, Photo Contests, Small Business Marketing0 Comments

Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…

12 May

Small Business Marketing Tip: Add Animals to Add Interest

Advertising, Customer Experience, Marketing, Marketing Science, Marketing TheoryAdvertising, Campaigns, Customer Engagement, Facebook, Marketing Science, Small Business Marketing, Social Media0 Comments

Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…

05 Nov

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

Blogging, Email Marketing, Facebook Marketing, Instagram Marketing, Marketing, Marketing Planning, Photography, Social Media Marketing, Video Marketing, WritingBlogging, Business Seasonality, Content, Email Marketing, Facebook, Instagram, LinkedIn, Photography, Social Media, Videos, Writing/Editing, YouTube0 Comments

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

22 Oct

You Can Stop Marketing on Twitter Now – Unless Your Industry is Crypto

Marketing Science, Research, Small Business, Social Media Marketing, Web MarketingFacebook, Market Research, Small Business Websites, Social Media, Twitter, Web Marketing0 Comments

Twitter Drives Only 0.66% of all Website Visits New research into 3.25 billion website visits by GrowthBadger’s Kyle Byers shows that 6.44% of all web traffic comes from social media platforms like Facebook, Twitter, Reddit, etc. Facebook dominates as a…

15 Oct

New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

Facebook Marketing, Marketing Science, Research, Social Media Marketing, Web MarketingFacebook, Google, Search Marketing, Small Business Websites, Web Marketing0 Comments

Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but Google Still Outpaces All Social In a survey of 3.25 billion website visits, GrowthBadger’s Kyle Byers discovered that Facebook is far and away the most effective social media platform for…

01 Oct

Employment Laws Still Apply When Advertising a Job on Facebook

Advertising, Employees, Facebook Marketing, Social Media MarketingEmployees, Facebook, Facebook Ads, Legal, Recruitment/Hiring, Social Media0 Comments

Posting a job opening for your small business on Facebook makes a lot of sense. It’s easy to do, and it’s free. Here’s an example of a job posting for my client TriState Water Works. Benefits of Facebook Job Postings…

13 Aug

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Advertising, Branding, Customer Experience, Facebook Marketing, Marketing, Social Media MarketingAdvertising, Branding, Campaigns, Facebook, Facebook Ads, FAIL, Marketing Personality, Motivating Customers0 Comments

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

11 Jun

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Advertising, Customers, Facebook Marketing, Marketing Theory, Pay Per Click Advertising, Social Media MarketingAdvertising, Facebook, Facebook Ads, Marketing Tips, Pay Per Click Advertising, Social Media, Web Marketing0 Comments

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

What to do if spammers give you bad recommendations on Facebook

30 Apr

What to Do if Spammers Give You Fake Recommendations on Facebook

Customer Experience, Customers, Facebook Marketing, Social Media Marketing, word-of-mouth marketingFacebook, Marketing Case Study, referrals, Reputation, Reviews, Social Media, SPAM0 Comments

Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…

23 Apr

Facebook Reviews Are Gone

Customer Experience, Customers, Facebook Marketing, Relationships, Social Media MarketingCustomer Engagement, Facebook, Facebook Recommendations, Reputation, Reviews, Social Media0 Comments

Recommendations Now Replace Reviews on Facebook If you visit your business’s Facebook Reviews page, you’ll notice it has a new look, and one critical piece is apparently missing. Customers can no longer write reviews! The familiar star ratings are gone!…

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