Web Marketing

How to Choose a Web Designer to Redesign Your Small Business Website

How to Choose a Web Designer to Redesign Your Small Business Website

The #1 Priority for Redesigning Your Business Website is Hiring the Right Web Design Firm Lately, I’ve managed website redesigns for several clients. Some projects went more smoothly than others, and the major determining success factor was how much consideration…

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SEO Tip: Why Publish Content on Your Own Blog First

SEO Tip: Why Publish Content on Your Own Blog First

Google Rewards the Original Content Creator The first time content is published, Google attributes it as original content and credits the first source as more important than any site that republishes it. This is a key element of SEO rankings.…

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Breaking SEO News: Apple Safari Might Start Blocking Google Analytics

Breaking SEO News: Apple Safari Might Start Blocking Google Analytics

The #1 Website Analytics Tracker May Be Turned Off in macOS Big Sur At Apple’s annual Worldwide Developer Conference, sharp-eyed observers noticed that a demo of the Mac browser Safari disabled many website trackers, including Google Analytics. Here’s a screenshot…

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Google Display Ads Can Find You New Customers

Google Display Ads Can Find You New Customers

Small Businesses May Find Their Perfect Audience with Google’s Highly-Detailed Targeting All small businesses should explore the options in Google’s Audiences to see if their perfect potential customers can be reached through Google Display Ads. Here are a few samples…

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Coronavirus and Groundhog's Day: 2 Examples of Current Event Content Hooks

Coronavirus and Groundhog’s Day: 2 Examples of Current Event Content Hooks

How to Create Content When Your Small Business Isn’t Outlandishly Exciting For some small businesses, marketing content efforts are easy. When you sell something customers dream about, like clothing or food, creating content around your products and services is naturally…

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Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…

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