Entrepreneurs

How to Deal with Angry Customers

How to Deal with Angry Customers

Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…

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A Marketing Calendar Makes Your Life Easier

A Marketing Calendar Makes Your Life Easier

Marketing efforts are most successful when you have time to think and plan strategically before implementing them. Last-minute marketing results in inefficiencies, missed deadlines and ineffective messaging. With my clients, we create a marketing calendar to use throughout the year.…

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Small Business Marketing as Entertainment

Can witnessing the inner workings of small businesses be exciting? Anyone who operates a small business certainly knows it can be. Watching ABC’s Shark Tank is a fascinating study in small business marketing, business analysis, financing and negotiation. If you…

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