Small Business Marketing
Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
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With New Sales Model and Clever Marketing, Cincinnati Real Estate Firm Seeks to Disrupt How People Buy and Sell Homes Over the last few weeks, I’ve noticed distinctive orange For Sale signs popping up in my neighborhood. Shaped like an…
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Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…
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Marketing efforts are most successful when you have time to think and plan strategically before implementing them. Last-minute marketing results in inefficiencies, missed deadlines and ineffective messaging. With my clients, we create a marketing calendar to use throughout the year.…
Read MoreA good parody makes the audience somewhat uncomfortable, even as they laugh. The humor has to hit close to home to be truly funny. As you watch “Weird Al” Yankovic’s music video for “Mission Statement,” which buzzwords are a little…
Read MoreStrangely, reality TV has fostered a golden era of business-focused television. Whether it’s Lori Greiner detailing why a product is “a hero or a zero,” Marcus Lemonis cutting through complicated shareholder agreements or Gordon Ramsay refocusing managers on the primacy of the guest…
Read MoreIf your small business is at the leading edge of your industry, chances are competitors regularly copy everything you do. From innovative products to customer service standards to something as simple as the headline of an advertisement. Here’s one blatant…
Read MoreJust as the phone camera became good enough to replace small point-and-shoot models, and that industry appeared close to being obsolete, Nikon fought back with two new models that showed consumers needs they didn’t know they had. The Nikon 1…
Read MoreCan witnessing the inner workings of small businesses be exciting? Anyone who operates a small business certainly knows it can be. Watching ABC’s Shark Tank is a fascinating study in small business marketing, business analysis, financing and negotiation. If you…
Read MoreAfter writing about marketing for startups a few weeks ago, I had some new ideas for the topic that I shared with the radio audience of “Getting Down to Business.” Host David Weatherholt and I gave marketing tips to small…
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