Small Business Marketing
With New Sales Model and Clever Marketing, Cincinnati Real Estate Firm Seeks to Disrupt How People Buy and Sell Homes Over the last few weeks, I’ve noticed distinctive orange For Sale signs popping up in my neighborhood. Shaped like an…
Read MoreStrangely, reality TV has fostered a golden era of business-focused television. Whether it’s Lori Greiner detailing why a product is “a hero or a zero,” Marcus Lemonis cutting through complicated shareholder agreements or Gordon Ramsay refocusing managers on the primacy of the guest…
Read MoreAs a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…
Read MoreCan witnessing the inner workings of small businesses be exciting? Anyone who operates a small business certainly knows it can be. Watching ABC’s Shark Tank is a fascinating study in small business marketing, business analysis, financing and negotiation. If you…
Read MoreWhen you start a new business or develop a new brand, one of the most important early steps is naming it. A good name tells customers who you are, what you do, and what you can do for them. If…
Read MoreAfter writing about marketing for startups a few weeks ago, I had some new ideas for the topic that I shared with the radio audience of “Getting Down to Business.” Host David Weatherholt and I gave marketing tips to small…
Read MoreSmall Business Marketing for Startups Yesterday, an acquaintance asked me for advice on his startup company’s marketing. He just didn’t know how to get started with his first customer. He wanted to know what kinds of brochures, business card or…
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