Small Business Marketing
Invest in Graphic Design that Tells Your Brand’s Story Recently, I worked with Tailored Automation to craft brand strategy and represent the company at DevOpsDays Indy. The company was being launched just weeks before the event, and owner Garrett Honeycutt…
Read MoreToday, a client and I received a group text message from a marketing services vendor: “Need to get your credit card today if possible. Got your bill together.” I understand this vendor’s perspective. It’s nearing the end of the year,…
Read MoreLinkedIn is a great prospecting tool for B2B companies. In this article, learn more about finding leads on the platform. (If you’ve already established that you should develop a LinkedIn strategy, based on my article, “Is LinkedIn Right for Marketing…
Read MoreIf you’ve got a great product or service, what’s the best way to market and sell it? By letting customers try it out! Lighthouse Carwash does this whenever they open a new car wash. For the first few days, all…
Read MoreThis week, I’m on vacation at lovely Saint Simons Island, Georgia and thought you deserved a vacation, too. For the next few minutes, let your mind go on a marketing vacation, free from trends (and even good taste), to enjoy…
Read MoreOr, Why the Auto Industry is Stagnating In the last few decades, car design has become uninspired, with all cars looking pretty much the same. But you wouldn’t know it from the marketing communication. Television, radio and print advertising are…
Read MoreSales promotions are a popular part of the marketing mix. Sales promotions can be a great way to build awareness about your brand, reward loyal customers or just eliminate excess stock. Except this one. It is a sales promotion fail. I…
Read MoreIn this marketing podcast, I delve deeper into the subject of Getting Customers to Call. For many businesses, getting customers to call is a crucial step in the sales process. However, they don’t distinguish between a motivation to buy and…
Read MoreGetting customers to call is a primary step in many small businesses’ sales processes. Telling them, “Call for information,” “Call Now!” or “Call to order!” are not enough. You need to give customers a reason to call you. Offering a…
Read MoreAre your prices too low? I just returned from a business trip to Israel, where I also had a little time to tour with an amazing guide. He took my companions and me from Jerusalem to the northern part of…
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