Small Business Marketing
Plus, 5 More Big-Brand Logo Launches Illustrate 2025 Design Trends In early 2025, the public broadly mocked Walmart for its highly-publicized new brand strategy marketing effort. In its PR release for a modest refresh of its brand identity, Walmart gushed: “Walmart…
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5 Designs Work Together for Important Customer Groups The John M. Lytell Agency, LLC hired Zoo in a Jungle Marketing to design a suite of logos that show the personalized attention clients receive from this Midwest insurance agency. Each of…
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Redesigning your small business website is a big project and important for your marketing goals. Before you hire a website designer, make sure you’re satisfied with their answers to these 15 questions: Can you show me examples of websites you’ve…
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The #1 Priority for Redesigning Your Business Website is Hiring the Right Web Design Firm Lately, I’ve managed website redesigns for several clients. Some projects went more smoothly than others, and the major determining success factor was how much consideration…
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The Rule of “First Impressions” Definitely Applies When Marketing with Direct Mail Receiving a direct mail piece is like meeting a new person. You’re either instantly attracted to it, or you forget about it immediately. Direct mail needs to be…
Read MoreFinishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers. Or is it? There’s a critical last…
Read MoreA photograph is only worth a thousand words if you pick the right one for your marketing message. Here are examples from three photo shoots I have done for clients that we now use in their marketing campaigns. Show your…
Read MoreImagine a car designer saying, “It’s boring to have the brake on the right and the accelerator on the left. We need to stand out! Let’s put the brake next to this cup-holder.” How well would a car like this…
Read MoreRoute 52 near Cincinnati is an interesting drive– it follows the Ohio River, takes you through some cute small towns and, surprisingly, presents drivers with a stark marketing lesson. That lesson is to think like a customer. On my drive,…
Read MoreDesign isn’t the veneer that’s slapped on at the end of a project. It isn’t just “pretty” or “nice to have.” Design doesn’t come from consensus. It’s not something a committee of competing interests can develop. Design isn’t just for…
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