Small Business Marketing
Precise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…
Read MoreSome small businesses are lucky enough to not have much direct competition. Maybe they’ve identified a previously-unknown niche. Or maybe they are so dominant in their market that others can’t squeeze in. But not even these small businesses are safe…
Read MoreSmall businesses are my favorite marketing clients. I love them! With big businesses (and sometimes with medium-sized ones), there are so many considerations outside the actual process of making a product, marketing it and selling it to customers who want it.…
Read MoreWe’re taking a break from our regularly scheduled small business marketing article to discuss a necessary condition for all marketing success– backups of your data. Yesterday, my faithful MacBook Pro went kaput (that’s the technical term). While I wait for word from…
Read MoreHere’s some great marketing advice from author P.D. Eastman, in the toddler board book, Big Dog… Little Dog: Every small business faces marketing problems. Keep in mind that your problems are probably not big problems. Big problems are literally life and…
Read MoreImagine a car designer saying, “It’s boring to have the brake on the right and the accelerator on the left. We need to stand out! Let’s put the brake next to this cup-holder.” How well would a car like this…
Read MoreThe message this week is short but powerful. It’s my #1 web design tip, which is: Design your website for what your customers care about. Don’t design for what your CEO cares about. Don’t design based on your past websites.…
Read MoreDesign isn’t the veneer that’s slapped on at the end of a project. It isn’t just “pretty” or “nice to have.” Design doesn’t come from consensus. It’s not something a committee of competing interests can develop. Design isn’t just for…
Read MoreConventional wisdom says all businesses finished their 2012 marketing plan by November, wrapped it in a bow and are ready to implement come January 1. I venture to guess that is an overly optimistic perspective for many businesses. In November,…
Read MoreDavid Weatherholt of “Getting Down to Business” invited me on the show to talk about small business strategy and planning. Usually, small business owners think of themselves as firefighters, spending their days putting out many small fires and neglecting the…
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