Small Business Marketing
Redesigning your small business website is a big project and important for your marketing goals. Before you hire a website designer, make sure you’re satisfied with their answers to these 15 questions: Can you show me examples of websites you’ve…
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The #1 Priority for Redesigning Your Business Website is Hiring the Right Web Design Firm Lately, I’ve managed website redesigns for several clients. Some projects went more smoothly than others, and the major determining success factor was how much consideration…
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The Rule of “First Impressions” Definitely Applies When Marketing with Direct Mail Receiving a direct mail piece is like meeting a new person. You’re either instantly attracted to it, or you forget about it immediately. Direct mail needs to be…
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Web Design Fashions Change for Better or Worse, but Small Business Websites Need to Change with Them It’s critically important to have an easy-to-use website that visitors find intuitive. But it’s just as important that visitors feel your website is…
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The 3 Most Critical Email Marketing Mistakes that Lower Open Rates Email marketing is an effective marketing tool, with 49% of consumers agreeing that they would like to receive a weekly email from their favorite brands and 81% of small…
Read MoreTake a look at your business card. If it looks like this, your card is failing at marketing your small business: Custom printing technology has advanced to make many premium elements realistically affordable for small businesses, such as gold foil, rounded…
Read MoreThe department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder…
Read MoreA photograph is only worth a thousand words if you pick the right one for your marketing message. Here are examples from three photo shoots I have done for clients that we now use in their marketing campaigns. Show your…
Read MoreWhen marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
Read MoreI once helped a small business that sent out poorly-designed post cards. Although the company lacked design sensibilities, its efforts were still incredibly successful because the marketing strategy was carefully crafted and spot-on. The lesson here is that marketing strategy…
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