Email Marketing

Going Out of Business Sale: Email Marketing Edition

Going Out of Business Sale: Email Marketing Edition

Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…

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How to Defeat Writer's Block and Publish Interesting Content for Your Audience

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

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Email Marketing: Give Your Customers Something to Click On

Email Marketing: Give Your Customers Something to Click On

Create Content Complimentary to Both Your Audience’s Interests and Your Business Needs My client TriState Water Works has two important business seasons for irrigation maintenance: Spring Start-Up and Fall Winterization. Email marketing is an important part of helping our customers…

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