Instagram Marketing

With a Sense of Humor, Traditional Clothing Brand Earns New Market
20 Oct

With a Sense of Humor, Traditional Clothing Brand Earns New Market

Branding, Facebook Marketing, Instagram Marketing, , , , , , 0 Comments

Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…

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How to Stay Connected with Customers in Troubled Times
31 Mar

How to Stay Connected with Customers in Troubled Times

Customer Experience, Customers, Facebook Marketing, Instagram Marketing, Marketing Videos, Relationships, Small Business, Social Media Marketing, Video Marketing, , , 0 Comments

COVID-19 has most of us at home and wondering how to stay connected. If your business is essential, or you have online operations, here are ways to help customers keep up their spirits. Let’s show compassion for one another during…

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How to Defeat Writer's Block and Publish Interesting Content for Your Audience
05 Nov

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

Blogging, Email Marketing, Facebook Marketing, Instagram Marketing, Marketing, Marketing Planning, Photography, Social Media Marketing, Video Marketing, Writing, , , , , , , , , , , 0 Comments

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

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Where Does Your Website Traffic Come From? (Hint: It's Not Instagram)
08 Oct

Where Does Your Website Traffic Come From? (Hint: It’s Not Instagram)

Business Plan, Google Ads, Instagram, Instagram Marketing, Internet, Pay Per Click Advertising, Search Engine Optimization, Web Marketing, , , , 0 Comments

Google Drives 8 Times More Traffic than All Social Media Combined In a study of 3.25 billion website visits, Kyle Byers of GrowthBadger uncovered some striking results. Overall, Google search drives 60.68% of website traffic. When you break down the…

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Avoid Advertising Annoyance: Keep Customers Engaged with New Content
03 Sep

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Advertising, Customer Experience, Facebook Marketing, Google Ads, Instagram, Instagram Marketing, Marketing Planning, Marketing Videos, Pay Per Click Advertising, Taglines, Video Marketing, Web Marketing, , , , , , , , , 0 Comments

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

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U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success
07 May

U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

Advertising, Customer Experience, Instagram, Instagram Marketing, Marketing Science, Research, Social Media Marketing, , , , , , 0 Comments

Promotional Instagram posts that mimic posts made by individual Instagram users are seen as more trustworthy than straightforward product advertising. New research by Benjamin K Johnson, Bridget Potocki and Jolanda Veldhuis tests this “native advertising” in Instagram against User-Generated Content (UGC)…

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