Small Business

Coronavirus and Groundhog's Day: 2 Examples of Current Event Content Hooks

Coronavirus and Groundhog’s Day: 2 Examples of Current Event Content Hooks

How to Create Content When Your Small Business Isn’t Outlandishly Exciting For some small businesses, marketing content efforts are easy. When you sell something customers dream about, like clothing or food, creating content around your products and services is naturally…

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When to Buy Billboards as a Small Business

When to Buy Billboards as a Small Business

Investing in billboard advertising requires significant budget. Here’s one estimate of what a billboard may cost small businesses: The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas,…

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Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…

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WordPress is Great-- Except When it's Hacked

WordPress is Great– Except When it’s Hacked

Small Business Websites Powered by WordPress are a Hacker’s Biggest Target WordPress is a hugely popular platform for small business websites– it’s flexible, customizable and easy to learn. WordPress claims to “power 35% of the Internet.” The platform is also…

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5-Star Online Reviews Are Gold for Small Businesses (No Matter What You Sell)

5-Star Online Reviews Are Gold for Small Businesses (No Matter What You Sell)

From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…

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3 Reasons You Need a Modern Website (No Matter What 'Modern' Means)

3 Reasons You Need a Modern Website (No Matter What ‘Modern’ Means)

Web Design Fashions Change for Better or Worse, but Small Business Websites Need to Change with Them It’s critically important to have an easy-to-use website that visitors find intuitive. But it’s just as important that visitors feel your website is…

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