Small Business Marketing
Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
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Popular 26-Year-Old Review Platform Has Long Been Resource for Homeowners Along with a new tagline, Your Home for Everything Home, Angie’s List announced its name change to Angi in March 2021. Check out the intro video: What Will Change for…
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Expand the Audience for Your Blog Posts by Sharing on LinkedIn Careful thought, research and writing go into crafting each blog post on your website. An easy way to get “double duty” out of this marketing effort is to share…
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Hiring a Small Business Marketing Consultant? In the world of small business marketing consultants, quality varies widely. I’ve often had the conversation with new clients after they’ve had a bad experience with a competing small business marketing consultant. They share…
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5 Designs Work Together for Important Customer Groups The John M. Lytell Agency, LLC hired Zoo in a Jungle Marketing to design a suite of logos that show the personalized attention clients receive from this Midwest insurance agency. Each of…
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ChipDrop Connects Gardeners Seeking Free Mulch with Arborists. It Seems So Simple. During the course of their work, arborists create massive amounts of wood chips that can be expensive to dispose of. Many gardeners value wood chips to use as…
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Innovation in Vaccine Storage Leads to 30% Growth in Hiring It’s easy to find bad news about small businesses in the midst of the pandemic. But in a press release from the Ohio Bureau of Workers’ Compensation, we learn some…
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Hulu’s Ad Platform Opens Advertising to the Masses Advertising alongside popular programs and shows has always seemed out of reach for small business. It was both cost-prohibitive and difficult to reach the niche audience that most small businesses rely on…
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When creating next year’s marketing plan, keep these small business marketing trends for 2021 in mind. Most businesses will be glad to put 2020 behind them, so enjoy looking ahead! Small Business Marketing Trend 1: Track ROI Budgets for 2021…
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Small Business Marketing Can’t Compete with Politic’s Billions During a Presidential election year, media outlets benefit from an infusion of ad revenue from politicians and activist groups of all sorts. Obama vs. McCain resulted in $2.4 billion spent on the…
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