Small Business Marketing
ChipDrop Connects Gardeners Seeking Free Mulch with Arborists. It Seems So Simple. During the course of their work, arborists create massive amounts of wood chips that can be expensive to dispose of. Many gardeners value wood chips to use as…
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Hulu’s Ad Platform Opens Advertising to the Masses Advertising alongside popular programs and shows has always seemed out of reach for small business. It was both cost-prohibitive and difficult to reach the niche audience that most small businesses rely on…
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Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…
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Ethical Marketers Will Welcome Changes, Although Inconveniences Might Occur Anyone who posts videos to YouTube will have noticed the recent requirement to mark if your channel and videos are “made for kids.” In an email to creators, YouTube announced on…
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In This Hiring Environment, the Best Job Candidates Won’t Engage with This Awkward Interview Technique One-way video interviews are a new, unfortunate innovation in recruiting. The hiring organization asks applicants to record a video of themselves answering interview questions and…
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Throw Away Your Script! Watch the video: Make Marketing Videos Customers Want to Watch Small business owners are not actors. Unlike the professionals, we can’t make a script come alive. So don’t overly script your marketing videos. A script will…
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In these days of 3.8% unemployment, US small businesses face significant challenges to recruit, hire and retain employees. Vistage research finds that CEOs of small and medium-sized businesses highlight talent management as their #1 concern, with 65% planning to hire…
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Get longer video views and improve engagement when you add some sparkle to your videos. Try one or more of these video marketing tips in your next video. Watch the video: 5 Tips to Make Your Marketing Videos Sparkle Captions…
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At one time or another, most of my clients have suggested we break up a complex topic into a series of blog or video posts. It’s a convenient approach for busy business owners: you know what you’ll be publishing for…
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Instagram and YouTube stars pride themselves on the “raw realness” of their posts. But it’s not true—none of their content is as spontaneous as it seems. To publish great marketing videos, you need some solid, technical expertise. These five tips…
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