Small Business Marketing
In This Hiring Environment, the Best Job Candidates Won’t Engage with This Awkward Interview Technique One-way video interviews are a new, unfortunate innovation in recruiting. The hiring organization asks applicants to record a video of themselves answering interview questions and…
Read MorePrecise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…
Read MoreJust as the phone camera became good enough to replace small point-and-shoot models, and that industry appeared close to being obsolete, Nikon fought back with two new models that showed consumers needs they didn’t know they had. The Nikon 1…
Read MoreYou played the game of telephone as a kid, right? From the Wikipedia article: “One person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group.…
Read MoreDesign isn’t the veneer that’s slapped on at the end of a project. It isn’t just “pretty” or “nice to have.” Design doesn’t come from consensus. It’s not something a committee of competing interests can develop. Design isn’t just for…
Read MoreCity planning and zoning divisions can be a thorn in a marketer’s side. But if you don’t know the ordinances of your town, you could end up like this guy, who was slapped with a $500 fine for marketing with…
Read MoreWith news out that the recession is over, many small business owners are left scratching their heads. What was expected to be a joyous event sneaked up on us in June 2009, and many Americans don’t feel like they-or their…
Read MoreSo, you’ve developed a strategy that informs where you want your company to go. You’ve involved your team in developing and planning for this strategy. Together, you’ve made sure this strategy communicates with customers in ways that are meaningful to…
Read MoreI often am asked, “What does Zoo in a Jungle Marketing mean?” While I certainly do like animals, there’s a deeper philosophy to the name. My company name is inspired by author Peter DeVries when he said, “Life is a…
Read MoreFor most businesses, the ultimate purpose of web design is to encourage a visitor to become a customer. To achieve that goal, websites need to be visitor-focused. Every decision about the website should answer the question, “Will this be better or worse for the visitor?”
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