Small Business Marketing
In this interview, Dave Weatherholt plays a bit of devil’s advocate, challenging my assertion that brands should avoid marketing gimmicks. But I remain firm– marketing gimmicks are bad for long-term success. Stick to what your business is passionate about, and…
Read MoreMy colleague Joanne Glass recently shared an experience with me that all marketers can learn from. It starts with this excerpt from a deli’s marketing communication: During a quick glance at the menu, Joanne also spotted “Chichen Salad,” along with…
Read MoreWord-of-mouth marketing, the kind of marketing where your customers spread the word for you, is an exceptionally effective marketing strategy in our world of connections and sharing. Customers trust word-of-mouth because it comes from their disinterested friends, family or online…
Read MoreHappy New Year! As we reflect over the passing year, let’s take some time to count our blessings. If you’ve had a successful year, this should certainly be easy. Contemplate how your success can extend into 2012. If your year…
Read MoreThe plumber ruined my plaster ceiling. A year later, the roofer broke my deck. They both told me, “I want to make this right.” Then, they did everything in their power to avoid paying. (With limited success. I’m pretty tenacious.)…
Read MoreSome marketing professionals seem to think marketing is all about “pulling one over” on customers with their clever tactics. The trouble with this philosophy (besides being ethically problematic, of course) is that it just doesn’t work. Marketers aren’t smarter than…
Read MoreGood customer service is easy when things are going smoothly, and you can say, “Yes!” to your customers’ requests. But when you have to tell a customer, “No,” it takes more thought and effort to deliver good customer service. Recently, I…
Read MoreWith news out that the recession is over, many small business owners are left scratching their heads. What was expected to be a joyous event sneaked up on us in June 2009, and many Americans don’t feel like they-or their…
Read MoreI often am asked, “What does Zoo in a Jungle Marketing mean?” While I certainly do like animals, there’s a deeper philosophy to the name. My company name is inspired by author Peter DeVries when he said, “Life is a…
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