Small Business Marketing
From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…
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Even Marketing Experts Make Mistakes Back in 2013, I had just given birth to premature twins who needed constant love and care. Given Murphy’s Law, that’s exactly when four spam Facebook accounts gave my business low-star reviews, wrecking my Facebook…
Read MoreAsking for referrals makes many small business owners and salespeople uncomfortable. However, if you do a great job for customers and they are happy with you, customers are usually pleased to help you succeed and give you a referral. But…
Read MoreTake a look at your business card. If it looks like this, your card is failing at marketing your small business: Custom printing technology has advanced to make many premium elements realistically affordable for small businesses, such as gold foil, rounded…
Read MoreJames Free Jewelers is enjoying success with a clever marketing strategy tailored for engaged couples. With any bridal purchase over $5000, customers receive a free 4-day, 3-night honeymoon cruise. This offer is much more attention-grabbing and interesting than a straight percentage…
Read MoreWho are these people who write reviews on websites like Yelp, Amazon and Angie’s List? And why do they have so much power over your success? Contrary to some opinions I’ve heard, online reviewers usually aren’t just disgruntled customers or…
Read MoreWith 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…
Read MoreFacebook’s stock price plummeted on the news that 83 million of its user accounts are fake— either duplicates, spambots or (most interestingly) pet accounts. That’s 8.7% of Facebook’s 955 million monthly active users. Despite the market’s reaction to this news,…
Read MoreSaturday morning, Cincinnati’s Esquire Theatre introduced little-known movie Moonrise Kingdom on Facebook. Saturday evening, from my observation, both showings of Moonrise Kingdom appeared to sell out. As my husband and I, who aren’t particularly ardent film buffs, took our seats in the…
Read MoreAs a marketing consultant, businesses often ask me which social media networks they should include in their marketing plans. The number of social media networks is skyrocketing beyond yesterday’s trifecta of Facebook, Twitter and LinkedIn (although those are still the…
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