Marketing Strategy

24 Mar

Invest a Little Time Planning Your Marketing Campaign Playbook

Advertising, Customers, Marketing Planning, Small BusinessAdvertising, Campaigns, Marketing Campaign Playbook, Marketing Plan, Marketing Strategy, Planning0 Comments

Don’t Jump Right into Buying Ads! When a small business decides that it’s time to run a marketing campaign, they often want to get started showing ads right away. It could be that there’s an important date or purchasing season…

12 Nov

Why Paid Search is a Good Marketing Investment Right Now

Advertising, Competitors, Google Ads, Marketing Planning, Marketing Theory, Social Media Marketing, Web MarketingCompetition, Google Ads, Marketing Strategy, Marketing tactics, Marketing Tips, Paid Search, Pay Per Click Advertising, Salesforce Research, Social Media0 Comments

Salesforce Research Reveals Social Advertising has High Competition, While Google Pay-Per-Click Lags in Popularity “Buy low and sell high” is the age-old investment advice. The same can sometimes be said for marketing investments. When your competitors are spending much of…

30 Jul

How to Hire and Retain Employees with an Employment Marketing Strategy

Employees, Marketing Videos, Small Business, Video MarketingEmployee Appreciation, Employee Retention, Employees, Grady Veterinary Hospital, Marketing Strategy, Michal Clements, Recruitment/Hiring, Video Marketing0 Comments

In these days of 3.8% unemployment, US small businesses face significant challenges to recruit, hire and retain employees. Vistage research finds that CEOs of small and medium-sized businesses highlight talent management as their #1 concern, with 65% planning to hire…

04 Jun

Coaching Gives Small Business Owners a Head Start in Marketing

Branding, Business Plan, Marketing, Marketing Planning, Small BusinessMarketing Coaching, Marketing Plan, Marketing Strategy, Marketing Tips, Small Business Marketing0 Comments

Owners of start-ups and businesses in their infancy often don’t have the resources to hire a marketing firm or marketing employee. In the beginning, they have to go-it-alone, do tons of research and make costly mistakes. Marketing isn’t easy, but…

09 Apr

Email Marketing: Give Your Customers Something to Click On

Customer Experience, Email Marketing, Marketing Theory, Web MarketingBusiness Seasonality, Business Strategy, Customer Engagement, Email Marketing, Marketing Strategy, TriState Water Works, Web Marketing0 Comments

Create Content Complimentary to Both Your Audience’s Interests and Your Business Needs My client TriState Water Works has two important business seasons for irrigation maintenance: Spring Start-Up and Fall Winterization. Email marketing is an important part of helping our customers…

27 Mar

When to Boost Facebook Posts (And When Not To)

Advertising, Pay Per Click Advertising, Social Media Marketing, Web MarketingFacebook, Marketing Strategy, Marketing Tips, Small Business Marketing, Social Media0 Comments

This Popular Facebook Ad Type Gets Results – When Used Strategically Boosting a post is likely the most well-known of Facebook ad types because it is so ubiquitous. Every business receives notifications from Facebook encouraging them to boost individual posts.…

06 Sep

How to Make a Commodity Product Interesting

Advertising, MarketingAdvertising, Billboards, Campaigns, Commodity, Creativity, Good marketing example, Marketing Strategy0 Comments

Canned vegetables are certainly a commodity product. They’re cheaper than fresh, and often discredited as less nutritious than frozen vegetables. But if you drive through South Carolina, you’ll encounter a marketing campaign by Glory Foods that makes canned vegetables, well,…

30 Aug

‘Weird Al’ Takes on Marketing

Business Plan, Entrepreneurs, Marketing, Marketing TheoryCommunication, Marketing Jargon, Marketing Strategy, Purpose, Videos, Weird Al Yankovic0 Comments

A good parody makes the audience somewhat uncomfortable, even as they laugh. The humor has to hit close to home to be truly funny. As you watch “Weird Al” Yankovic’s music video for “Mission Statement,” which buzzwords are a little…

02 Aug

A Small Business Marketing Campaign that Understands the Customer

Customer Experience, Customers, Marketing, Small Business, word-of-mouth marketingCampaigns, Delight Customers, Marketing Strategy, Small Business Marketing, Small Business Retailing0 Comments

James Free Jewelers is enjoying success with a clever marketing strategy tailored for engaged couples. With any bridal purchase over $5000, customers receive a free 4-day, 3-night honeymoon cruise. This offer is much more attention-grabbing and interesting than a straight percentage…

12 Jul

Sadly, Interesting is More Important than Accurate

Branding, Customers, Individuals vs. Committees, Marketing, Marketing Theory, Philosophy, Taglines, WritingCommunication, Content, Creativity, Decision-making, Delight Customers, Marketing Copy, Marketing Jargon, Marketing Metaphors, Marketing Personality, Marketing Strategy, Marketing Tips, Writing/Editing0 Comments

Precise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…

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