Customers

Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…

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How to Deal with Angry Customers

How to Deal with Angry Customers

Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…

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Facebook Ad Audiences

The Key to Facebook Advertising is Understanding Your Customers

In the United States, 68% of adults use Facebook, which is more than 168 million people. These statistics indicate that, in all likelihood, enough of your customers and potential customers are on Facebook to make advertising on the platform worthwhile.…

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The Great Shrinking Business Model

As a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…

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