Small Business Marketing
How to Understand Your Customers, with 14 Specific Examples Market segmentation helps brands understand customer groups and reach them more effectively. There are many types of market segmentation, and the field can easily become overwhelming. But Insight to Action specializes…
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Fertility App Flo Apparently Needed to Be Told Health Info Should Be Confidential In a jaw-dropping violation of user privacy, women’s fertility app Flo shared highly personal user information with Facebook, including ovulation dates and period start dates. Even worse,…
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Understand Your Customers to Reach Them on Facebook Facebook Ad Audiences have a dizzying array of options for reaching users who might be interested in your advertising. It’s easy to select too many options and advertise to users who only…
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If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…
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Angry customers happen. Sometimes it’s your fault. Sometimes it isn’t. Above all, remain calm, practice humility and know that this interaction won’t last forever. As you assess the situation, mentally ask yourself these questions: What is the customer truly angry…
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This kid’s t-shirt declares “People Over Things.” It also costs $42. When I saw it hanging in the window of a chic children’s clothing boutique in Cincinnati, I burst out laughing. Instead of buying an expensive, virtue-signaling shirt that a…
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In the United States, 68% of adults use Facebook, which is more than 168 million people. These statistics indicate that, in all likelihood, enough of your customers and potential customers are on Facebook to make advertising on the platform worthwhile.…
Read MoreToday, a client and I received a group text message from a marketing services vendor: “Need to get your credit card today if possible. Got your bill together.” I understand this vendor’s perspective. It’s nearing the end of the year,…
Read MoreMarketing can be simply defined as the ways you influence customers to buy from you. And to influence effectively, you should understand your customers. Knowing your customers will help you communicate with them in meaningful ways and choose media channels they…
Read MoreThe best medical professionals are passionate about the science and practice of their areas of specialty. Patients want to know you have expertise and want to feel reassured they will receive the best care. But patients are almost never as…
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