Pinterest

03 Mar

Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

Advertising, Marketing Theory, Small Business, Social Media Marketing, Web MarketingCustomer Engagement, Customers, Niche Marketing, Pinterest, Small Business Marketing, Social Media0 Comments

If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…

24 Aug

The Pinterest Marketing Checklist

Customer Experience, Social Media Marketing, Web Marketing, word-of-mouth marketingAnthropologie, Marketing Plan, Pinterest, Social Media, Web Marketing, word-of-mouth marketing2 Comments

With 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…

25 May

The Diversification of Search (and Your Marketing Budget)

Advertising, Customers, Internet, Marketing Theory, Pay Per Click Advertising, ResearchAmazon.com, Bing, Facebook, Google, LinkedIn, Marketing Plan, Pinterest, Search Engines, TripAdvisor, Web Marketing, Yelp4 Comments

In the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for…

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