Small Business Marketing
When setting up a new Google Ad Campaign, Google is pretty insistent about adding the display network option to the search network. Reaching more people across three million sites and apps sounds appealing. Why wouldn’t you want to do that?…
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A Cautionary Tale for Small Business as Tech Giant Wastes 2/3rds of its Ad Budget Display advertising can be tricky to track and hard to evaluate for performance. In an alarming story that is just breaking now, Uber discovered in…
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SEO for Organic Search Isn’t as “Free” as People Think In the marketing world, I’ve regularly run across professionals who have an aversion to Google Ads because they cost money. The argument goes, “Why would you pay to show up…
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Can LinkedIn Audience Expansion Save You Time? The Short Answer is: “Probably Not” The LinkedIn Advertising tool allows advertisers to expand their target audience definition automatically with LinkedIn Audience Expansion, which the company defines as: Audience Expansion allows you, as…
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Lowering the Minimum Daily Budget to $10 Makes Marketing on LinkedIn Possible for B2B Small Business As recently as a year ago, LinkedIn Advertising required a minimum daily ad budget of $50/day. Spending $1,500/month on one advertising platform is simply…
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Small Businesses May Find Their Perfect Audience with Google’s Highly-Detailed Targeting All small businesses should explore the options in Google’s Audiences to see if their perfect potential customers can be reached through Google Display Ads. Here are a few samples…
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Beginning in November 2019, Amazon advertisers gained a handy new tool for their ad campaigns. Customer “Search Terms” show exactly what customers searched for before clicking on your ad. First, Understand How Ad Keywords Work When you create a list…
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Amazon Sponsored Product Ads Live and Die by Keyword Choices Successfully advertising your book or other product on Amazon requires an excellent understanding of which keywords are profitable– and the will to eliminate keywords that result in clicks but no…
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Google Drives 8 Times More Traffic than All Social Media Combined In a study of 3.25 billion website visits, Kyle Byers of GrowthBadger uncovered some striking results. Overall, Google search drives 60.68% of website traffic. When you break down the…
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Google recently released a new beta ad type for search, the responsive search ad. An advertiser supplies a variety of headlines and descriptions, which Google’s AI combines into ads based on users’ search terms. Google provides this example of responsive…
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