Small Business Marketing
Amazon’s Marketing Campaign too Clever by Half For three days, the Amazon 2020 toy catalog sat on my dining room table unopened. Finally, at dinner, I ask the kids, “Don’t you want to look at the toy catalog?” “What toy…
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Enrolling ebooks in KDP Select provides a nice revenue stream for many authors. But until now, authors couldn’t trace any Kindle Unlimited (KU) or Kindle Owners’ Lending Library (KOLL) page reads to specific advertising campaigns. With the new “KENP Read”…
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An Amazon Example for Small Business This morning, I received an email from Amazon’s automated customer support telling me that a product I ordered couldn’t be delivered, and I’d receive a refund. Also, “This email was sent from an email…
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From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…
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Beginning in November 2019, Amazon advertisers gained a handy new tool for their ad campaigns. Customer “Search Terms” show exactly what customers searched for before clicking on your ad. First, Understand How Ad Keywords Work When you create a list…
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Long Island Watch owner Mark made a surprising announcement one day on his YouTube channel: “Today I will share a short story with you; after being a watch merchant on Amazon for over 14 years, my store has been suspended…
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Amazon Sponsored Product Ads Live and Die by Keyword Choices Successfully advertising your book or other product on Amazon requires an excellent understanding of which keywords are profitable– and the will to eliminate keywords that result in clicks but no…
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If you are an author marketing your books on Amazon, you need to have a clear picture of what success means to you before you embark on Amazon Advertising. What you want to achieve will inform: How you price your…
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For authors, Amazon is the online retail behemoth you can’t live without (and sometimes, you can’t live with). It’s estimated that Amazon has 800,000 eBooks available and 1.8 million print books for sale. On a given day, Amazon may sell…
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