Small Business Marketing
Some Common Words Will Get Your Facebook Ad Rejected Automatically Facebook advertising policies comply with the Equal Opportunity Act and Fair Housing Act. The Department of Labor outlines: “Applicants to and employees of most private employers, state and local governments,…
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Fertility App Flo Apparently Needed to Be Told Health Info Should Be Confidential In a jaw-dropping violation of user privacy, women’s fertility app Flo shared highly personal user information with Facebook, including ovulation dates and period start dates. Even worse,…
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Understand Your Customers to Reach Them on Facebook Facebook Ad Audiences have a dizzying array of options for reaching users who might be interested in your advertising. It’s easy to select too many options and advertise to users who only…
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Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…
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News About Your Team Increases Employee Satisfaction and Appeals to Customers Finding and keeping employees continues to be a pressing issue for American small businesses. One of my clients, Grady Veterinary Hospital, goes above and beyond to recognize and appreciate…
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Apple Introduces More Mobile Privacy Choices In June, Apple previewed iOS 14, the operating system that iPhone and iPad users can begin upgrading to this fall. One of the announcements included this controversial bit about user privacy features: “All apps…
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Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…
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Toy Brand LEGO Disappoints Customers with Easter Campaign With stay-at-home guidelines sweeping the United States, LEGO’s “Build a Better Easter Basket” marketing campaign seems to have been more popular than the brand could have ever imagined. Parents viewed LEGO as…
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COVID-19 has most of us at home and wondering how to stay connected. If your business is essential, or you have online operations, here are ways to help customers keep up their spirits. Let’s show compassion for one another during…
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From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…
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